In a world drowning in CRM data, Arpedio bets that the real value isn't in tracking every interaction, but in visualizing the invisible relationships and white space within your most critical accounts. They aren't just another Salesforce plugin; they are an intelligence layer for enterprise sales.

"Arpedio isn't competing with Salesforce; it's completing the picture by mapping the human networks hidden inside the database."

The traffic profile is unusual for a B2B SaaS company of this size. With 46% of traffic undefined (likely dark social or direct) and 29% direct, their growth appears driven by high-touch sales and referrals rather than broad inbound marketing. This is a classic enterprise sales motion: a small, specialized team selling high-value solutions to a niche audience, where brand recognition travels through word-of-mouth in boardrooms rather than viral blog posts.

• Niche Dominance: They own the 'org chart' search term within their vertical, capturing high-intent users looking for Salesforce visualization.
• Lean Operations: At $83k revenue per employee, they are operating with extreme efficiency, likely leveraging a remote-first model to maximize runway.
• Consultative DNA: The leadership team (VP, Managing Director, Service Delivery) suggests a hybrid model—part product, part high-end implementation consultancy.