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The Niche Titan of Motion Preservation
Why a 59-person company dominates the orthopedic reconstruction market
In an industry dominated by giants like Zimmer Biomet and Stryker, Arthrosurface has carved out a lucrative niche by focusing on a singular promise: preserving natural joint motion rather than replacing it entirely. With just 59 employees and $7.4M in revenue, they're not playing the volume game—they're playing the precision game.
"They're not selling implants; they're selling the preservation of human movement."
The Power of Direct Relationships
With 62% direct traffic and only 19% organic search, Arthrosurface operates like a boutique consultancy, not a mass-market e-commerce player. This suggests their primary channel is surgeon relationships and direct sales—likely through conferences, medical device distributors, and direct hospital contracts. The 1,487 monthly visits aren't for general consumers; they're for surgeons researching specific products like the 'hemicap' system or 'glenosphere' components.
The Keyword Strategy
Their top keywords reveal surgical specificity: 'arthrosurface hemicap' (300 volume), 'glenosphere' (370 volume), and 'codi hollingshead' (240 volume). These aren't generic search terms—they're part of a surgeon's research vocabulary. The fact that they rank for 'ortop rus' suggests international reach, likely Russia, showing global surgical adoption of their motion-preserving philosophy.
The tech stack tells an interesting story: jQuery, Bootstrap, and Tailwind CSS indicate a practical, functional website built for information delivery rather than flashy marketing. The use of Zendesk suggests integrated customer support for their medical device clients. No fancy React frameworks or complex SPAs here—this is a site built by engineers for surgeons, not for viral marketing campaigns.
- Motion preservation over replacement: Their core philosophy challenges traditional joint replacement
- Surgical specificity: Keywords target specific medical devices and components, not general arthritis solutions
- Relationship-driven growth: 62% direct traffic indicates strong surgeon relationships over SEO dependency
- Niche dominance: With $7.4M revenue from just 59 employees, they're highly efficient per capita
The Surgical Scalpel Approach
While giants swing for the fences, Arthrosurface cuts with precision—proving that in medical devices, being small and specialized can be more profitable than being big and generic.
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Open Graph Image

https://arthrosurface.com/wp-content/uploads/2020/09/patient-shoulder.jpg
Meta Tags
Arthrosurface Motion Preserving Joint Replacement Solutions
Arthrosurface Motion Preserving Joint Replacement Solutions for patients suffering from joint pain and arthritis | [email protected]
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About arthrosurface.com
Arthrosurface Motion Preserving Joint Replacement Solutions for patients suffering from joint pain and arthritis | [email protected]
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Technology Stack
arthrosurface.com uses 22 technologies across their website including Mapbox, Font Awesome, PHP, and more.
Maps
Mapbox
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, unpkg
Cloud & Hosting
Cloudflare
Traffic & Audience
arthrosurface.com receives approximately 1.5K monthly visitors and ranks #10,717,698 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:33 on the site.
The majority of arthrosurface.com's traffic comes from .
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