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Artificial Agency: The AI Game Engine That's Not a Game
A $16M bet on generative behavior that could redefine interactive entertainment
While most AI companies chase chatbots and image generators, Artificial Agency is building something fundamentally different: a generative behavior engine for games. This isn't another AI wrapper—it's a foundational layer for dynamic, emergent gameplay that traditional engines can't deliver.
"They're not building AI for games—they're building games that couldn't exist without AI."
The Founding Team's Playbook
Led by Brian Tanner (CEO) alongside co-founders Alex Kearney and Andrew Butcher, this isn't a team of AI theorists—they're builders. With just 22 employees and $2.5M in revenue, they're operating with the lean precision of a startup that knows exactly what problem they're solving. The absence of traditional gaming veterans on the core team is telling: they're not iterating on existing game design, they're creating a new paradigm.
The Traffic Paradox
With only 2,920 monthly visits and a global rank of #6.5M, Artificial Agency's web presence is modest. But this is strategic. Their 44% organic search traffic suggests they're not playing the content marketing game—they're focused on product. The top search term 'artificial agency' (710 monthly volume) shows brand awareness is building, while 'ai agency' (10,910 volume) reveals they're capturing broader market interest. This is a company building for developers, not consumers.
The tech stack tells its own story: Stimulus, Tailwind CSS, and Squarespace. This isn't a company wasting cycles on custom infrastructure—they're shipping fast. The use of Priority Hints and Lazy Loading shows they care about performance even for a low-traffic site, a discipline that likely carries into their core product. Their Twitter presence (@ArtificialAgncy) and YouTube channel indicate they're building in public, targeting the game development community.
- Generative behavior engine: Not just AI-generated assets, but AI-driven character behaviors and game logic
- B2B focus: Selling to game studios, not end consumers
- Lean operations: 22 employees generating $2.5M revenue = $113K/employee efficiency
- Strategic silence: Minimal web presence suggests they're in build mode, not marketing mode
The $16M Question
Artificial Agency is betting that the next generation of games won't be scripted—they'll be generative. With 22 people and $16M, they're building the rails for a new era of interactive entertainment. The question isn't whether this technology will transform gaming; it's whether they'll own the infrastructure when it does.
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Technology Stack
artificial.agency uses 9 technologies across their website including HSTS, Squarespace, Google Analytics, and more.
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HSTS
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Squarespace
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Google Analytics
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Lazy Loading, Priority Hints
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Twitter Cards
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Bootstrap, Tailwind CSS
Traffic & Audience
artificial.agency receives approximately 2.9K monthly visitors and ranks #6,523,749 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:04 on the site.
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