as-coa.org
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How AS/COA quietly shapes the Americas' political and economic narrative
While most think tanks shout into the void, AS/COA has built a 200,000+ monthly visit destination that actually gets read. This isn't just another policy org—it's a sophisticated content machine disguised as a non-profit.
"They don't just analyze Latin American politics—they own the search results for it."
The SEO Playbook
Look at their keyword strategy: 'Chile elections' (33K monthly volume), 'Honduras presidential election' (17K), 'Claudia Sheinbaum approval rating' (2.7K). They're not chasing generic policy terms—they're targeting high-intent, real-time political searches. This is content marketing for the geopolitical set, and it's working. 54% of their traffic comes organically, meaning people are actively seeking them out rather than being funneled there by paid campaigns.
The Audience Trap
Here's the fascinating contradiction: their top countries are listed as 'undefined'—a data quirk that hides their true reach. But their headlines tell the story: Mercosur-EU trade deals, Trump's Latin America impact, Brazil's 2026 security issues. This is content for Washington policy wonks, C-suite strategists, and investors who need to understand the Americas. They're not chasing mass appeal; they're building a moat around high-value, niche intelligence.
- They publish on everything from trade policy to music festivals—blending hard analysis with cultural soft power
- Their tech stack (Tailwind, Bootstrap, jQuery) suggests a pragmatic approach: functional over flashy
- They maintain active presence across 5 social platforms, but Twitter/X remains their primary broadcast channel
What makes AS/COA unique isn't the technology—it's the trust capital. In an era of misinformation, they've positioned themselves as the authoritative source for Latin American analysis. Their 129 employees and $15M revenue suggest a sustainable model: part think tank, part event producer, part corporate intelligence service. The real question isn't whether they're influential—it's whether they're monetizing that influence fast enough as the Americas become increasingly complex for global businesses.
The Quiet Power Play
They've built a search-optimized policy empire while everyone else was chasing Twitter followers. That's not an accident—it's a strategy.
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Home | AS/COA
AS/COA's mission is to promote dialogue and foster an understanding of the political, social, and economic issues confronting the Americas.
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About as-coa.org
AS/COA's mission is to promote dialogue and foster an understanding of the political, social, and economic issues confronting the Americas.
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as-coa.org uses 13 technologies across their website including Font Awesome, Drupal, DoubleClick Floodlight, Google Ads, and more.
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Font Awesome
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Drupal
Advertising
DoubleClick Floodlight, Google Ads
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Google Tag Manager, Google Analytics
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Traffic & Audience
as-coa.org receives approximately 200.3K monthly visitors and ranks #251,469 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:57 on the site.
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