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Asdia: The €153M Medical Titan You've Never Heard Of
How a French medical equipment player dominates silently with 610 employees
In a world obsessed with flashy SaaS unicorns, Asdia operates in the shadows of healthcare infrastructure with a quiet, massive footprint. This isn't a startup—it's a €153M revenue machine powering personalized patient care through medical equipment.
"Asdia proves that in medical equipment, scale beats visibility every time. They don't need millions of website visitors when they have 610 employees serving patients directly."
The B2B2C Playbook
Asdia operates in the medical equipment space with a unique dual approach: they serve healthcare professionals while focusing on 'prise en charge personnalisée du patient.' Their 5,937 monthly visits suggest a highly targeted, professional audience rather than mass market appeal. The traffic is 34% direct—meaning healthcare providers know exactly where to find them without Google's help.
The Silent Growth Engine
With 49% organic search traffic, Asdia invests in SEO for specific medical terms rather than brand awareness. Their top keywords reveal a focused strategy: 'asdia' (400 monthly volume) and patient portal access terms. This isn't accidental—it's a calculated move to capture healthcare professionals searching for specific solutions, not generic medical equipment queries.
The tech stack tells a story of pragmatic modernization: WordPress with PHP, Bootstrap and Tailwind CSS for styling, and jQuery for legacy compatibility. They're not chasing bleeding-edge frameworks—they're building reliable systems that healthcare professionals can depend on. The HSTS implementation shows they take security seriously, which is non-negotiable in healthcare.
- €153M revenue with 610 employees suggests ~€250K revenue per employee—efficient for medical equipment
- 34% direct traffic indicates strong brand recall among healthcare professionals
- Patient portal focus ('espace patient') suggests digital transformation in healthcare delivery
- WordPress + modern CSS frameworks show pragmatic tech choices over hype-driven stacks
The Anti-Unicorn Playbook
Asdia proves that in healthcare infrastructure, sustainable growth beats explosive scale. They're not building for IPO—they're building for decades of patient care.
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5 keywordsHow is Asdia's SEO?
Meta Tags
ASDIA - Le patient au cœur de nos préoccupations
Asdia, c'est la compétence d’une équipe au service de la prise en charge personnalisée du patient.
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About asdia.fr
Asdia, c'est la compétence d’une équipe au service de la prise en charge personnalisée du patient.
Company Overview
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Technology Stack
asdia.fr uses 12 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
CMS
WordPress
Advertising
Microsoft Ads
Analytics & Marketing
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Web Standards
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Traffic & Audience
asdia.fr receives approximately 5.9K monthly visitors and ranks #1,745,560 globally. The website has a bounce rate of 22% with visitors viewing an average of 9.6 pages per visit. Users spend an average of 1:03 on the site.
The majority of asdia.fr's traffic comes from .
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