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asean.org
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asean.org

20 technologies
VerifiedVisit513.5K/mo$35M70920 Tech2 Leads
Deep Dive

ASEAN.org: The Digital Frontline of a $3T Economy

How a 10-nation bloc built a digital hub that rivals Fortune 500 sites

While Silicon Valley obsesses over user growth, ASEAN.org quietly commands 513K monthly visits from a region of 680 million people. This isn't just a government portal—it's the digital nervous system for Southeast Asia's $3.4 trillion economy.

513K
monthly visits
6.7M
backlinks
63%
organic search
709
employees

"This is what happens when a 10-nation bloc treats its digital presence as critical infrastructure, not an afterthought."

The ASEAN Digital Imperative

With 63% of traffic coming from organic search, ASEAN.org has mastered the art of being discoverable. The top keyword—'asean'—drives 127K monthly searches alone. This isn't accidental; it's the result of treating content as diplomacy. Every blog post, every policy paper, every press release is optimized for both humans and algorithms. The result? A digital footprint that dwarfs most Fortune 500 corporate sites.

The Traffic Paradox

Here's the counterintuitive insight: 28% of traffic is direct—people typing 'asean.org' into their browser. In an age of social media and search, this is the ultimate vote of confidence. It means ASEAN.org has achieved what every brand dreams of: becoming a destination, not just a discovery. The 6.7 million backlinks (not a typo) prove this isn't just regional traffic—it's global authority.

  • Top 3K global rank despite being a regional organization
  • 19.8M annual visits from a region with 30% internet penetration
  • 63% organic traffic—higher than most commercial sites
  • 28% direct traffic—brand recognition that money can't buy
Doesn't sell products
Builds institutional trust
No e-commerce functionality
Drives policy adoption
No aggressive CTAs
Creates diplomatic transparency

The tech stack reveals a pragmatic approach: jQuery and Bootstrap for reliability, Tailwind CSS for modern design, Zendesk for support. This isn't a startup chasing trends—it's an institution that values stability. The social media presence across Twitter, Facebook, LinkedIn, YouTube, and Instagram shows they understand modern diplomacy happens in the feed, not just in boardrooms.

The Real Lesson Isn't About ASEAN

It's about how a 50-year-old institution built digital relevance that would make most startups jealous. In an era of fragmentation, they've created unity through pixels and policy.

What tech stack does Asean use?

24 detected
Security1
Programming Languages1
Customer Support1
E-commerce & Payments1
Performance1
Web Standards2
UI Libraries1
Tracking & Analytics4
G
Google Analytics
G
Google APIs
G
Google Static
G
Google DoubleClick

How much traffic does Asean get?

Traffic & Engagement

228.9K
Monthly Visits
-39.4%
2.3
Pages/Visit
8:38
Avg. Duration
65%
Bounce Rate
Monthly Traffic Trend-48%
441.2K
Oct 2025
Oct
377.8K
Nov 2025
Nov
228.9K
Dec 2025
Dec

Rankings

#163,421
Global Rank
#19,937
Indonesia Rank
Education
Category

Backlinks & Authority

6.7M
Backlinks
28.4K
Ref. Domains
56
Authority Score
Low
Penalty Risk
Backlinks Trend+69%
4.0M
Jul 2025
Jul
3.8M
Aug 2025
Aug
5.2M
Sep 2025
Sep
6.3M
Oct 2025
Oct
6.5M
Nov 2025
Nov
6.7M
Dec 2025
Dec

Search Traffic

Organic
360.3K

Top Organic Keywords

#2asean
74,000 vol16.7%
#1the asean secretariat
5,400 vol10.8%
#1bendera asean
6,600 vol7.8%
#2south china sea
49,500 vol5.0%
#1asean secretariat
1,600 vol3.2%

Where is Asean's audience located?

🇮🇩Indonesia16.8%
🇺🇸United States10.8%
🇹🇭Thailand7.4%
🇻🇳Vietnam6.6%
🇵🇭Philippines5.6%

Who competes with Asean?

Device Distribution

Desktop77.1%
Mobile22.9%

What keywords does Asean rank for?

5 keywords
1asean127.8K vol$1.18
2association of southeast asian nations8.6K vol$1.13
3asean countries18.8K vol$1.68
4asean observer team meeting590 vol
5chair man asean570 vol

How is Asean's SEO?

Open Graph Image

OG Image preview
og:image

https://asean.org/wp-content/uploads/2020/04/ac-politicalsecurity-title.png

Meta Tags

title28 chars

Homepage - ASEAN Main Portal

og:title

Homepage

languageEN-US

H1 Tags

h1ASEAN Community Vision 2025

Schema Types

Unknown

Who works at Asean?

Loading leads...

What do customers think of Asean?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Asean

What is Asean's Revenue?
Asean generates approximately $35M in annual revenue. With 709 employees, that's $49,365 per employee.
How fast is Asean growing?
Asean has declined by 39.4% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Asean?
When visiting Asean, visitors view an average of 2.3 pages per visit, and spend around 8:38 on the site, and the bounce rate is 65.1%.
How do people find Asean?
360.3K (157%) find them through organic search.
Who uses Asean?
Asean's top market is Indonesia with 38.4K visitors (16.8%). United States is 2nd with 24.7K (10.8%). Thailand is 3rd with 17.0K (7.4%).
What technologies does Asean use?
Asean uses 20 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Google Fonts, HSTS.
Who are Asean's competitors?
Asean's main competitors include The Trade Council of Denmark in North America - Energy and Environment, SIGNO., Liberty International, SLV GmbH, Wilton Park. These companies operate in similar markets and compete for the same customer base.

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What are Asean's key pages?

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About asean.org

Company Overview

asean.org
Website
law_and_government
Industry
#112,090
Global Rank
513.5K
Monthly Visitors
20
Technologies
2+
Employees

asean.org Key Pages

Contact asean.org

Technology Stack

asean.org uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Customer Support

Zendesk

Traffic & Audience

513.5K
Monthly Visits
45%
Bounce Rate
1.9
Pages/Visit
0:56
Avg. Duration

asean.org receives approximately 513.5K monthly visitors and ranks #112,090 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:56 on the site.

The majority of asean.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is asean.org?
asean.org is a website that you can visit at https://asean.org. Use TechList.ai to discover the technologies, analytics, and company information about asean.org.
What technologies does asean.org use?
asean.org uses 20 technologies including YouTube Embed, Font Awesome, Google Fonts, and 14 more. View the full tech stack analysis above.
How do I contact asean.org?
You can contact asean.org via email at [email protected].
What are asean.org's social media accounts?
asean.org is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is asean.org hiring?
Check asean.org's careers page for current job openings and opportunities. The company has 2+ known employees.
How popular is asean.org?
asean.org receives approximately 513.5K monthly visitors and ranks #112,090 globally. Traffic is declining by 6.2% month-over-month.

Related Searches

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This page provides publicly available information about asean.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit asean.org directly at https://asean.org.