asendia.com
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Asendia: The Invisible Giant of Cross-Border E-commerce
How a logistics behemoth quietly moves $363M in revenue while your packages disappear into the void.
While you're tracking your package from Shenzhen to Seattle, Asendia is the invisible engine making that visibility possible. They don't sell products—they sell certainty across borders, moving over 1.6 million monthly visitors through their logistics labyrinth.
"They're not in the business of shipping boxes—they're in the business of shipping trust across borders."
The Cross-Border Paradox
Asendia operates at the intersection of e-commerce's biggest headache: making international shipping feel domestic. With 58% direct traffic and only 26% organic search, they've built a moat where customers don't discover them—they already know them. This isn't a brand that needs SEO; it's a brand that needs reliability. The 1.4/5 Trustpilot rating from 2,803 reviews screams one truth: when you ship internationally, you're either the hero or the villain—and Asendia gets both.
The Traffic Truth
Here's what's telling: 'asendia' (46,950 monthly searches) dwarfs 'asendia tracking' (14,460). Customers aren't hunting for alternatives—they're hunting for their packages. The 123,508 backlinks suggest deep enterprise integration, while the 26% organic traffic reveals a company that's built on partnerships, not discoverability. They're the B2B2C backbone that merchants never see but always rely on.
The tech stack tells a story of scale over flash: jQuery, Bootstrap, and Tailwind CSS—not the sexiest stack, but battle-tested for handling massive traffic without breaking. This isn't a startup chasing trends; it's an incumbent optimizing for uptime. The HSTS implementation and Google Analytics dominance show they care about security and data, not flashy animations.
- The 1.4/5 Trustpilot rating isn't a bug—it's a feature of international logistics complexity
- 58% direct traffic proves they've already won the mindshare battle
- Top 42K global rank with minimal SEO investment shows organic dominance
- Their social presence (LinkedIn, YouTube, Instagram) is professional, not viral—B2B doesn't need viral
The Verdict: Infrastructure Over Hype
Asendia isn't building a brand—they're building the rails for global commerce. The 1.4/5 rating isn't a failure; it's proof they're willing to be the backbone when everything goes right (and wrong). For founders and investors, the lesson is clear: boring infrastructure businesses with $363M in revenue and 1.6M monthly visits beat flashy startups chasing unicorn valuations every time.
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Asendia: International e-commerce and mail delivery solutions
Asendia empowers your business to grow across borders with our international e-commerce, e-PAQ and mail delivery, tracking and fulfilment solutions.
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Reviews (20)
Asendia - contrary to the alarming reviews are actually very good ! Don’t worry!
Asendia seem to be getting a very hard time here / my experience? / modulated & previously looking at these pretty bad reviews out of a bit of unwarranted concern / - my exp ? - it has been very good ! & yes - there is a gap in the tracking re International Shipping yet this *has to be expected, due to local delivery companies being the “last horse” in the logistics. I waited 12 days from USA to Ireland & all in all the parcel was delivered 10days early (even during the mad & manic Christmas period) - chill out people - it seems Asendia will “stockpile” for each Country & then be ultra efficient in the mass delivery. I’m very pleased - ordered 4th Dec // (set to arrive 5 Jan// arrived Christmas Eve- alls Well! :-))
DON'T USE EVRI PLEASE
So I have had 3 packages imported by them and it took only 3 days after dispatch which is great but they use evri... Please use Royal Mail, DPD or even InPost. Evri drivers usually throw them on the ground and if it gets damaged you have to wait even longer which is bad if its a gift
Roxley Games Canada and Asendia
I blame Roxley Games in Canada really, for hiring Asendia. It is a loop, says the package arrived at Asendia 18/12-25 03:51 and departed 18/12-25 03:53, but never went anywhere....
Never arrived
Since 29th December no update. Delivery supposed to go to ireland and it never arrived. Appalling service
Asendia more like Absentia
Delayed shipping, says my business was closed,delivery attempt even though my place of business is a commercial building that's accessible 24 hrs. After the failed delivery every day since, it says out for delivery ...but no delivery. I can't get in contact with Absent....Asendia the toll number has no live agent and the email they provided responded: ''we have no information your account''. The tracking status is provided by yet another company called Parcels. You can't get a live agent, you contact them via Telegram. This has all the makings of a Eastern European scam, with Asendia two to three steps removed from the seller and customer.
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About asendia.com
Asendia empowers your business to grow across borders with our international e-commerce, e-PAQ and mail delivery, tracking and fulfilment solutions.
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Technology Stack
asendia.com uses 14 technologies across their website including HSTS, HubSpot, Facebook Pixel, and more.
Security
HSTS
Marketing Automation
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Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
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Lazy Loading
Web Standards
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Traffic & Audience
asendia.com receives approximately 1.7M monthly visitors and ranks #42,548 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:51 on the site.
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