In a world obsessed with the latest JavaScript frameworks and cloud-native startups, ASNA operates in the shadows of legacy code—where IBM iSeries and RPG still power billion-dollar businesses. They've built a $15M revenue machine doing what most tech companies run from: modernizing the unmodernizable.

"Their traffic profile tells the real story: 68% direct traffic means their customers aren't discovering them—they're already looking for them by name."

The traffic split is telling: 87% from 'undefined' countries suggests either data collection issues or they're serving markets where analytics tracking is blocked. But 68% direct traffic is the real gold—it means their customers are enterprises who bookmark them, call them directly, and don't need to search. This is the opposite of a viral startup; this is infrastructure-level dependency.

• They own the 'aspx' keyword—owning a legacy technology's search volume is a defensive moat
• Direct traffic dominance indicates deep enterprise relationships and long sales cycles
• Their tech stack (Svelte + Vercel) shows they're modernizing their own tools while modernizing client code
• 104 people serving a dying technology stack suggests high margins and low competition