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ASNOA: The Anti-Franchise Insurance Network
How a 62-person team is building the future for independent insurance agents without owning a single policy
While insurance giants spend billions acquiring agencies, ASNOA is quietly building a parallel universe where independent agents keep their sovereignty. They're not a franchise, they're not a carrier, and they're definitely not your typical tech startup—they're something far more interesting.
"ASNOA isn't selling insurance software—they're selling independence wrapped in infrastructure."
The Agent-First Revolution
Here's the contrarian bet: ASNOA believes independent agents don't want to be employees, but they also don't want to drown in back-office complexity. Their model provides the support network of a major carrier without the handcuffs. With 62 employees, they're lean enough to stay agile but massive enough to negotiate carrier contracts that individual agents could never secure alone.
The 50% Direct Traffic Moat
Half their traffic comes direct—that's not SEO luck, that's brand loyalty. When agents type 'asnoa.com' instead of searching 'insurance platform,' you've built a destination, not a utility. Their 530 monthly searches for just 'asnoa' plus 560 for 'atlas asnoa' reveal a community that knows exactly where to find their home base.
The tech stack tells a pragmatic story: jQuery, Bootstrap, Tailwind CSS—this isn't a team chasing shiny objects. They're building for reliability over flash, focusing resources on what agents actually need: commission splits, carrier appointments, and education. Their Director of Education role (Laura Hamilton) isn't a vanity title—it's a signal that knowledge transfer is core to their value prop.
- Agent Support Network of America operates as a full-service aggregator, not a software vendor
- Leadership team spans operations (Keith Tracy), state networks (George Novak), and agency development (Kevin Rigsby)
- Revenue-per-employee of ~$198K suggests high-value relationships, not transactional volume
The Silent Empire of Independence
ASNOA is building the infrastructure for the next generation of insurance entrepreneurs—without asking them to surrender their identity. That's either brilliant or naive. With $12.3M in revenue and direct traffic dominance, my bet's on brilliant.
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ASNOA | The Independent Insurance Aggregator That Helps You Grow
The Agent Support Network of America (ASNOA) is a fully integrated service and support provider that helps independent insurance agents grow their business.
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About asnoa.com
The Agent Support Network of America (ASNOA) is a fully integrated service and support provider that helps independent insurance agents grow their business.
Company Overview
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Technology Stack
asnoa.com uses 24 technologies across their website including Google Maps, Vimeo, YouTube Embed, Font Awesome, Adobe Fonts, and more.
Maps
Google Maps
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
asnoa.com receives approximately 11.5K monthly visitors and ranks #2,252,083 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 3:24 on the site.
The majority of asnoa.com's traffic comes from .
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