In a world dominated by enterprise GIS giants, Aspectum is quietly proving that small teams can build powerful, cloud-native mapping tools. With just 4 employees and $300K in revenue, they're targeting the long tail of location intelligence—where big players fear to tread.

"They're not trying to beat Esri at their own game—they're carving out a niche where simplicity beats complexity."

Their keyword strategy reveals a smart focus on educational content. By targeting questions like 'how can i see the map of cargo logistics?' and 'stillwater zoning map,' they're capturing users actively searching for solutions—people who are past the awareness stage and ready to evaluate tools. This is classic bottom-of-funnel marketing.

• 4-person team operating with extreme efficiency
• Revenue-per-employee of $75K—healthy for early-stage SaaS
• Organic traffic strategy focused on high-intent queries
• Targeting underserved GIS niches (cargo logistics, zoning maps)
• Built on modern stack: Tailwind, Bootstrap, PWA