assaynet.com
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The Invisible Lab Giant
How a 23-person team built a $4M mining software empire with zero public traffic
In the digital age where every startup obsesses over traffic, AssayNet operates in plain sight—zero monthly visits, yet a thriving $3.9M revenue. This is the story of industrial software that doesn't need the internet to win.
"They built a $4M business with zero digital footprint—proof that B2B industrial software doesn't play by Silicon Valley rules."
The Invisible Customer Base
AssayNet's 23 employees support $3.9M in revenue—$169k per employee—by targeting mining labs and commercial laboratories that don't browse the web for solutions. Their customers are ISO 17025 certified facilities where compliance, traceability, and automation matter more than SEO rankings. The website's zero traffic isn't a bug; it's a feature of selling to an industry that moves through relationships, not Google searches.
The Anti-Startup Playbook
While SaaS companies burn cash on content marketing and paid ads, AssayNet's growth engine runs on something older: trust. With Alex Kawabe at the helm and Marc Giroux handling technical support, this is a company that likely grows through mining conferences, industry referrals, and the gravitational pull of ISO 17025 compliance requirements. Their tech stack—jQuery, Bootstrap, Tailwind CSS—reads like a time capsule, but it works because their customers prioritize reliability over cutting-edge UI.
The real story here is market selection. AssayNet operates in mining software, a vertical where digital marketing is irrelevant because the decision-makers aren't online shopping for LIMS solutions. They're in processing plants, audit meetings, and compliance reviews. The company's near-zero web presence isn't a failure to scale—it's evidence of perfect product-market fit in a niche that doesn't require digital visibility to thrive.
- $169k revenue per employee suggests extreme efficiency
- Zero traffic proves industrial B2B can thrive without SEO
- ISO 17025 compliance is the moat, not digital marketing
- 23 people supporting mining labs globally
The $4M Ghost in the Machine
AssayNet proves that in industrial software, revenue beats reach every time. While others chase traffic, they chase compliance—and win.
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https://dataminesoftware.com/wp-content/uploads/2025/11/DM-logo-vertical-colour-1.png
Meta Tags
Laboratory Information Management System (LIMS) for Mining - Datamine
“Datamine’s LIMS software ensures ISO 17025 compliant data management, sample traceability, and automation for mining labs and commercial laboratories
Laboratories
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About assaynet.com
“Datamine’s LIMS software ensures ISO 17025 compliant data management, sample traceability, and automation for mining labs and commercial laboratories
Company Overview
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Technology Stack
assaynet.com uses 21 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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Font Awesome
Security
reCAPTCHA
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PHP
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WordPress
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Analytics & Marketing
Mouseflow, Clarity, Mixpanel, Google Tag Manager +1 more
Traffic & Audience
assaynet.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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