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Assembla: The Unsung Hero of Enterprise DevOps
Unifying code and project management for high-stakes teams
While GitHub and GitLab battle for the hearts of indie developers, Assembla quietly powers the mission-critical workflows of Fortune 500s and defense contractors. It’s not trying to be a social coding platform—it’s building the secure, unified command center for serious software delivery.
"Assembla isn't winning on brand hype—it's winning on Perforce expertise and the enterprise trust that comes with it."
The Perforce Power Play
Assembla’s secret weapon is its deep Perforce integration. While competitors treat Git as the default, Assembla understands that gaming, automotive, and semiconductor industries still run on Perforce Helix Core. They’ve built a hybrid SCM model that lets teams manage Git, SVN, and Perforce in a single pane of glass—something GitHub simply doesn't offer.
The SEO Paradox
Here’s the data-driven contradiction: 56% of traffic is direct, yet they rank for 'git remote add' with 7,280 monthly searches. This suggests a split identity: legacy enterprise users bookmark the login, while new DevOps leads discover Assembla through technical tutorials. They're bridging two eras of development.
- Security-first architecture: FedRAMP compliance and on-premise deployment options for regulated industries
- Code review that scales: Handles monorepos and massive binaries that would choke standard Git platforms
- Project management fusion: Jira-like planning tools baked directly into the repository view
With only 61 employees generating $7.7M in revenue, Assembla achieves a remarkable $126K ARR per employee—leaner than many high-growth SaaS startups. This efficiency points to a high-value, low-churn customer base. They're not chasing vanity metrics; they're extracting value from entrenched enterprise relationships.
The Quiet Giant of Hybrid SCM
Assembla is the infrastructure choice when Git alone isn't enough. For investors and founders, it's a masterclass in dominating a niche so critical that the giants can't afford to build it.
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Assembla | Merged Source Code And Collaboration Platform
Assembla unifies source code management and project management to connect all your repositories and knowledge with astonishingly adaptable collaborative tools.
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About assembla.com
Assembla unifies source code management and project management to connect all your repositories and knowledge with astonishingly adaptable collaborative tools.
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assembla.com uses 14 technologies across their website including Font Awesome, HSTS, PHP, and more.
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assembla.com receives approximately 134.3K monthly visitors and ranks #266,734 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 5:10 on the site.
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