assertible.com
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The 3-Person Team Building API Trust
Assertible is a tiny, profitable alternative to the bloated API testing market
In a market dominated by enterprise giants like Postman and SmartBear, a 3-person team is quietly generating $200k in revenue by solving a specific problem: trust. Assertible isn't trying to be everything to everyone; it’s building a dedicated infrastructure for continuous API and website monitoring.
"They aren't selling software; they're selling confidence in crucial infrastructure."
The Lean Operator Model
With just 3 employees (Christopher Reichert, Cody Reichert, and Aaron Acevedo), Assertible operates with a level of efficiency that larger SaaS players can't match. Their revenue-per-employee is roughly $66k, a figure that suggests a focused, high-margin service model rather than a growth-at-all-costs burn rate. They are the definition of a lean operator.
The 'Undefined' Traffic Paradox
Assertible's traffic profile is fascinating: 42% organic and 42% direct. The high direct share indicates strong brand recall—users aren't just stumbling upon them; they are returning. However, the top country data is listed as 'undefined,' suggesting either a privacy-focused analytics setup or a global, distributed user base that defies traditional geographic targeting.
Their keyword strategy reveals their niche. While they rank for high-volume terms like 'schema validator' (174k monthly volume), they anchor their relevance in specific, high-intent queries like 'html pipeline test' and 'schema validator api.' This isn't accidental; it’s a strategy to capture developers who have already moved past the discovery phase and are looking for specific implementation tools.
- Tailwind CSS & DaisyUI: A modern, utility-first frontend stack that prioritizes speed and customization.
- Drift Integration: Proactive customer engagement suggests a high-touch support model despite the small team.
- Webpack: Standard bundling for a performant, single-page application experience.
The Anti-Postman?
Assertible proves that in a crowded market, depth beats breadth. They aren't trying to manage every API request; they are ensuring those requests work when it matters most.
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The easiest way to test and monitor your web services : Assertible
Continuously test your web services. Teams and individuals gain confidence in crucial infrastructure by using Assertible to continuously test and monitor APIs and websites.
The easiest way to test and monitor your web services
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About assertible.com
Continuously test your web services. Teams and individuals gain confidence in crucial infrastructure by using Assertible to continuously test and monitor APIs and websites.
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assertible.com uses 11 technologies across their website including Google Fonts, reCAPTCHA, Drip, and more.
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Google Fonts
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reCAPTCHA
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assertible.com receives approximately 5.9K monthly visitors and ranks #3,218,703 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:45 on the site.
The majority of assertible.com's traffic comes from undefined, undefined, .
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