assetpulse.com
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AssetPulse: The 10-Person RFID Powerhouse
A $0.9M revenue bootstrapped startup quietly dominating industrial asset tracking
While VCs chase AI unicorns, a 10-person team in Singapore is quietly solving a $100B logistics problem with RFID technology. AssetPulse isn't just tracking assets—they're redefining industrial visibility from the ground up.
"Bootstrapped efficiency beats VC-funded chaos every time. AssetPulse proves that 10 focused engineers can outmaneuver 100-person sales teams."
The Precision Play
Their keyword strategy reveals surgical precision. Ranking for 'RFID system' (1,070 monthly searches) while competing on technical queries like 'BLE vs RFID' shows they're targeting decision-makers, not browsers. This is enterprise-grade SEO with startup agility.
Traffic Paradox
6,812 monthly visits generating $0.9M revenue? That's $132 per visitor—unheard of in B2B SaaS. Either their conversion funnel is a black belt in judo, or they're closing deals offline that start with a simple blog read. The 51% organic traffic suggests content-led sales, not ad spend.
Their tech stack tells the story of ruthless pragmatism. jQuery and Bootstrap in 2024? That's not outdated—that's stability. They're not wasting cycles on bleeding-edge frameworks; they're shipping working RFID solutions while others debate React vs Vue. Every technology choice screams 'uptime over trends.'
- 10-person team = < $90K revenue per employee (brutal efficiency)
- 51% organic traffic proves thought leadership, not ad dependency
- RFID-first focus avoids the trap of becoming 'just another IoT platform'
- Technical content strategy targets engineers, not procurement managers
The Anti-Unicorn We Need
AssetPulse isn't chasing hypergrowth—they're building an indestructible foundation in industrial IoT. For founders: this is what product-market fit looks like when you strip away the noise.
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Meta Tags
RFID Tracking Systems | RFID Asset Tracking Solutions for IT, Manufacturing, Labs, Construction, and Oil & Gas | AssetPulse
Track your asset movement, utilization, and service history, 24x7. Meet all your asset tracking needs with our wide range of RFID tracking solutions.
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About assetpulse.com
Track your asset movement, utilization, and service history, 24x7. Meet all your asset tracking needs with our wide range of RFID tracking solutions.
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Technology Stack
assetpulse.com uses 13 technologies across their website including Google Fonts, HSTS, PHP, and more.
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Google Fonts
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HSTS
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PHP
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WordPress
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Clarity, Google Tag Manager, Google Analytics
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Lazy Loading, Priority Hints
Traffic & Audience
assetpulse.com receives approximately 6.8K monthly visitors and ranks #2,868,797 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:03 on the site.
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