In a market dominated by massive, impersonal consultancies, Asureti is betting that lean teams don't need a bloated bureaucracy—they need a partner who can deliver security maturity without the stress. This isn't about being the biggest; it's about being the most trusted.

"Asureti isn't chasing unicorn valuations; they are building a sustainable, high-trust service business in a sector known for churn."

The leadership team is deeply technical and advisory-focused. With names like Jeremy Hart (Manager - Technology and Control Services) and Andrew Howard (Senior Manager, Technology & Security Risk Services), the org chart reads like a roster of senior auditors and risk advisors, not sales executives. This suggests a delivery-first culture.

• Bootstrapped Efficiency: $1.6M revenue with a lean 18-person team implies high margins per employee.
• Brand Recall: 42% direct traffic indicates strong word-of-mouth in the GRC niche.
• Niche Focus: They explicitly target 'lean teams,' avoiding the resource drain of enterprise sales cycles.
• Senior-Led: The key people listed are practitioners and managers, signaling hands-on expertise over account management.