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At-Bay: The Insurer That Hacks Back
How $292M in funding is rewriting cyber insurance with an integrated security platform
At-Bay isn't just selling insurance policies—they're betting their own money that their security tech can stop breaches before they happen. With 40,000+ policyholders and a 'skin in the game' model, this isn't your grandfather's insurance company.
"Traditional insurers lose money when you get hacked. At-Bay loses money when their tech fails to stop it. That's a fundamentally different incentive structure."
The 'InsurSec' Trojan Horse
At-Bay's genius move was merging insurance with managed detection and response (MDR). Instead of just paying claims post-breach, they offer proactive security services—meaning they're financially motivated to prevent incidents, not just underwrite risk. This creates a closed-loop system where policyholder security directly impacts the insurer's bottom line.
Traffic Tells the Story
With 23,361 monthly visits and 63% direct traffic, At-Bay's audience isn't browsing—they're returning. The 27% organic search traffic shows strong brand recall (people searching 'at-bay' directly), while the 'insursec' keyword (320 monthly searches) proves they're successfully owning a category they invented.
The company's tech stack reveals their modern approach: Tailwind CSS, GSAP animations, and PWA capabilities show they're building for speed and mobile-first experience. They're not just digitizing paperwork—they're creating a platform experience that feels more like a SaaS company than a legacy insurer.
- Integrated MDR transforms insurance from passive risk transfer to active risk mitigation
- CEO Rotem Iram's background in elite Israeli cyber units informs the offensive security posture
- 40K+ policyholders create massive data advantage for threat intelligence
- Broker-focused platform (note the 'Broker-Platform' UTMs) shows enterprise distribution strategy
The $292M Question
At-Bay is proving that the future of cyber risk isn't about spreading losses—it's about preventing them. And with nearly $300M in funding, they're betting big that 'InsurSec' will make traditional cyber insurance obsolete.
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At-Bay: Cyber Insurance & MDR Security Platform | Proactive Protection
At-Bay delivers comprehensive cyber insurance with integrated MDR and security solutions. Detect, prevent, and respond to cyber threats before they hit. Trusted by 40K+ policyholders.
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About at-bay.com
At-Bay delivers comprehensive cyber insurance with integrated MDR and security solutions. Detect, prevent, and respond to cyber threats before they hit. Trusted by 40K+ policyholders.
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at-bay.com uses 20 technologies across their website including Font Awesome, PHP, Contentful, WordPress, and more.
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at-bay.com receives approximately 23.4K monthly visitors and ranks #946,059 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:27 on the site.
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