at-pac.com
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The Scaffolding Titan You Haven't Heard Of
A $122.5M industrial giant with a surprisingly low digital footprint
In the heavy machinery world, noise doesn't equal revenue. AT-PAC Scaffolding is proof: a $122.5M revenue giant with a web presence that feels almost intentionally underwhelming. While competitors shout, AT-PAC builds. Literally.
"They aren't selling online; they're selling infrastructure. And that's the difference between a startup and a scaled industrial player."
The Traffic Paradox
With just 1,545 monthly visits and a global rank of #9.3M, AT-PAC's digital footprint is microscopic compared to their physical footprint. Yet, 52% of their traffic is organic. This isn't a company chasing keywords—it's a company where the name 'AT-PAC' alone drives discovery. The search volume for 'atpac doka' (210 monthly) reveals a specific, high-intent niche that doesn't require mass-market appeal.
The Industrial Fortress
338 employees generating $122.5M in revenue puts them at ~$362k revenue per employee—a strong ratio for heavy engineering. Their tech stack (Tailwind, Vite, jQuery) suggests a pragmatic, functional approach to digital presence. They're not building a shiny SaaS platform; they're building scaffolds. The stack is lean, efficient, and gets the job done—just like their physical products.
The leadership team—Josh Dundon (CEO), Mathew Horwood (CGO), Tom Davis (Chairman)—reads like a mix of operations and growth specialists. Notably, they have a Head of Product & Marketing (Julio Black) and a VP of Engineering (Matthew Wells), signaling a company that takes technical precision seriously. This isn't a legacy firm resting on its laurels; it's an engineering-first operation scaling methodically.
- Revenue per employee: ~$362k (high for industrial services)
- Traffic concentration: 89.1% from undefined regions (likely DACH or specific EU markets)
- Keyword strategy: Branded and niche-specific ('atpac doka'), not broad volume
- Digital minimalism: 1,545 visits but clear intent signals
The Unsexy Billion-Dollar Playbook
AT-PAC proves that in heavy industry, digital vanity metrics are irrelevant. Execution, engineering, and regional dominance drive revenue. They don't need 100K monthly visitors—they need 100 high-value contracts.
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Meta Tags
AT-PAC Scaffolding
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About at-pac.com
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Technology Stack
at-pac.com uses 20 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
Scheduling
Cal.com
Customer Support
Zendesk
Traffic & Audience
at-pac.com receives approximately 1.5K monthly visitors and ranks #9,298,739 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:48 on the site.
The majority of at-pac.com's traffic comes from undefined, .
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This page provides publicly available information about at-pac.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit at-pac.com directly at https://at-pac.com.