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Atarraya: The Nvidia of Shrimp Farming
How a 63-person team is using AI and biotech to rebuild the $60B shrimp industry from the ground up
While Silicon Valley chases AI chatbots, a 63-person team in Mexico is using artificial intelligence to solve a far more fundamental problem: feeding the world. Atarraya isn't just building software—they're building the future of protein production, one algorithmically-grown shrimp at a time.
"They're not just farming shrimp—they're building the operating system for the entire aquaculture industry."
The Unfair Advantage
Atarraya's organic search traffic (35%) and direct traffic (48%) reveal a secret weapon: they're not buying growth—they're becoming the default destination for aquaculture innovation. With 940 monthly searches for 'atarraya' alone, they've achieved what most startups spend millions on: genuine category ownership. The fact that 'shrimp AI' drives 390 searches monthly proves they're creating a new vocabulary.
The Team
This isn't a typical startup crew. CEO Daniel Russek leads a multidisciplinary force: César Rodríguez (CFO), Jorge Moreno (Chief Engineer), Plinio Furtado (Chief Biotech Scientist), and Tuuli Nummi (CFO). That's two CFOs and a dedicated biotech scientist—this company is built for both scientific rigor and financial discipline from day one. They're not hacking together MVPs; they're engineering a biological platform.
The tech stack tells its own story: Tailwind CSS, Bootstrap, Ant Design, DaisyUI, Google Analytics, Zendesk. This is a team that moves fast but doesn't break things—they're building enterprise-grade infrastructure for a biological platform. The presence of Zendesk suggests they're already supporting real customers, not just pilot programs.
- Biotech + Software + Hardware: The trifecta that makes their solution defensible
- Chemical-free production: Premium positioning in a commoditized market
- Year-round local farming: Solving supply chain fragility and food miles
- US-based operations: Capturing domestic premium market while avoiding import chaos
This is infrastructure, not a feature
Atarraya is building the biological equivalent of AWS—scalable, reliable, and essential for the future of food. With $4.9M in revenue and a team of 63, they're already further along than most biotech startups with 10x the funding. The question isn't whether they'll succeed—it's whether anyone else can catch up.
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Atarraya AI
Atarraya combines biotech, software, and hardware to grow premium, chemical-free shrimp locally, sustainably, and year-round, right here in the USA.
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About atarraya.ai
Atarraya combines biotech, software, and hardware to grow premium, chemical-free shrimp locally, sustainably, and year-round, right here in the USA.
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atarraya.ai uses 18 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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atarraya.ai receives approximately 2.2K monthly visitors and ranks #6,757,740 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:41 on the site.
The majority of atarraya.ai's traffic comes from .
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