athletic.net
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The Unsung Giant of High School Sports
How a 19-person team powers 3M monthly visits without a single VC dollar
While Silicon Valley chases AI unicorns, a quiet behemoth runs the infrastructure for high school athletics in America. Athletic.net isn't a startup—it's a utility, and its 3M monthly visits prove that boring, vertical-specific platforms are the real money-makers.
"They own the entire high school track & field data pipeline with just 19 employees. That's not a startup—it's a precision instrument."
The Network Effect of Bored Parents
Athletic.net dominates because it solved a specific, emotional problem: parents and coaches need to track athletic performance, but they don't want another social network. The platform's 52% direct traffic reveals its stickiness—users don't Google it, they go straight there. It's the default utility for high school track and field, a niche so specific that big tech ignored it for decades.
The Revenue Illusion
With $2.1M revenue and 19 employees, Athletic.net generates ~$110k per employee. This isn't a hypergrowth SaaS—it's a sustainable, profitable operation. The absence of funding data screams bootstrapped or early acquisition. Unlike VC-backed platforms chasing hockey sticks, Athletic.net built a moat by being the only serious player in a data-heavy, low-glamour sport. Their 21.9M backlinks aren't from viral content, but from thousands of high school pages linking to meet results.
The tech stack tells a story of pragmatic engineering: jQuery and Bootstrap for reliability over flash, Tailwind for modern UI without the overhead. They're not chasing React hype—they're solving for coaches on slow connections in rural gyms. The 2.3/5 Trustpilot rating (from just 6 reviews) suggests either minimal focus on consumer-facing polish or a user base that cares more about data accuracy than UX.
- Owns the data pipeline for high school track & field without needing a single salesperson
- 52% direct traffic proves product-market fit so tight that users bypass search entirely
- Built a 21.9M backlink profile through sheer utility, not SEO tricks
The Anti-Unicorn Playbook
Ignore the hype. Build the utility. Own the niche. Athletic.net is the model for sustainable vertical SaaS.
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5 keywordsHow is Athletic's SEO?
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https://www.athletic.net/images/Logo/AthleticNet-OG-Image_1200x630.jpg
Meta Tags
Track & Field, Cross Country Results, Statistics
Track & Field and Cross Country Statistics
Rankings for middle school, high school, and college athletes. Compare yourself against athletes in your district, your state, or the nation.
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Reviews (6)
Another "Free Profile" scam
I tried to look up the 2023 1600 meter times, and it showed me the top 4 times. To get more, Athletic.net said I had to create a profile, so I created a profile, then it showed me the top 20 times, and said I had to pay for premium. Bait-n-Switch, another "free profile" scam.
I did not get socks
I did not get socks! :(
Results are late
Unfortunately it seems to take forever for them to post results.
No one would respond to my question on…
No one would respond to my question on Uploading results. Unusable on Chromebooks.
The customer support is horrible
The customer support is horrible, they won't delete user data either.
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About athletic.net
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athletic.net uses 15 technologies across their website including Font Awesome, Ghost, cdnjs, and more.
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Traffic & Audience
athletic.net receives approximately 3.0M monthly visitors and ranks #13,131 globally. The website has a bounce rate of 31% with visitors viewing an average of 8.9 pages per visit. Users spend an average of 5:50 on the site.
The majority of athletic.net's traffic comes from undefined, undefined, .
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This page provides publicly available information about athletic.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit athletic.net directly at https://athletic.net.