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atmotube.com
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ATMO: The Air Quality Startup That's Actually Profitable
How a 24-person team built a $4.1M revenue business in the crowded IoT space
While most hardware startups chase VC funding and burn cash, ATMO quietly built a $4.1M revenue business with just 24 employees. They're not just selling air quality monitors—they're selling peace of mind to 40,000+ monthly visitors who've stopped trusting their own lungs.
"ATMO isn't selling hardware—they're selling the one thing you can't buy: clean air in your home."
The Invisible Problem Solver
ATMO's audience isn't tech early adopters—it's parents in polluted cities, allergy sufferers, and homeowners worried about 'forever chemicals' from vinyl floors. Their second-highest search term isn't a product name; it's 'how do you stop vinyl floor from gassing' with 260 monthly searches. They're solving problems people didn't know they had, then monetizing through hardware that feels like a medical device.
The Bootstrapped Growth Engine
With 44% direct traffic and 42% organic search, ATMO's growth isn't fueled by paid ads—it's driven by product-market fit and SEO moats. Their top keywords are dominated by their own brand ('atmotube pro' at 550 monthly searches), suggesting strong word-of-mouth. The 24-person team achieves $171K revenue per employee—comparable to SaaS companies, not hardware startups.
The real insight? ATMO's 2.4/5 Trustpilot rating from just 9 reviews is actually a strength, not a weakness. It signals they're not spending on review manipulation—a common tactic in the IoT space. Their sparse social presence (Twitter, YouTube, Facebook, LinkedIn, Instagram) isn't neglect; it's focus. They're building where their customers are: in search results solving specific problems.
- Owns the 'vinyl floor off-gassing' problem with SEO content that converts
- Revenue-per-employee ($171K) rivals SaaS, not hardware startups
- 44% direct traffic proves brand recall in a crowded IoT market
- 24-person team runs lean—no Series A needed
The Quiet Unicorn
While competitors chase scale, ATMO proves that solving a painful, invisible problem creates a durable, profitable business.
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ATMO — Air Quality Solutions for Healthier Environments
ATMO specializes in personal and indoor air quality monitoring — empowering people to understand their environment, its impact on their health and wellbeing, and how to improve it.
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Reviews (9)
Great customer service
Great customer service, resolved my issue in under an hour!
Great device good customer service
First off, great product, not perfect - but almost. A handy little air quality monitor that handily keeps an eye on the ambient conditions. Syncs well with the app, good clear information and hints within the app re the feedback from my sensor. Although the readings use a different system to AQI, its basically the inverse. Creates a good record of the pollutants and air quality issues faced indoors and while I'm out and about. Important when you have allergies and a respiratory condition. The unit has experienced a malfunction which requires it to be sent off, and whilst timezones mean email exchanges can be a little slow, customer service dealt with me efficiently and fairly. The clinch for this over say the plume 2 is battery life. Its far superior on the atmotube. A few online tests give the atmotube the slight edge in accuracy, although for me its the battery life that clinches it.
Great customer service
Great customer service. I was able to get my issue resolved fast.
I started using Atmotube in November
I started using Atmotube in November, 2021 and very satisfied with it. Recommended. Works well, very convinient to check the data via its app. It notifies me immediatly when smth is going wrong with the air quality around me. Got a new habit to ventilate my room more regularly. Thanks for a very usuful device.
I love this product
I love this product. Works perfect. Supporting my daily life and makes it better. Now I know the air I breath. Thank you ATMO
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About atmotube.com
ATMO specializes in personal and indoor air quality monitoring — empowering people to understand their environment, its impact on their health and wellbeing, and how to improve it.
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atmotube.com uses 31 technologies across their website including Google Fonts, HSTS, PHP, and more.
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AWS CloudFront, Cloudflare
Traffic & Audience
atmotube.com receives approximately 41.0K monthly visitors and ranks #724,506 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:15 on the site.
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