In Jackson, Tennessee, a town of 70,000, an organization called 'theCO' is quietly building a tech ecosystem that defies coastal stereotypes. With just 67 employees and $1.7M in revenue, they're not chasing unicorn valuations—they're building sustainable opportunity in the heart of the South.

""TheCO isn't trying to be Silicon Valley—it's building something entirely different: a sustainable tech culture in America's overlooked heartland.""

TheCO's tech stack tells a story of pragmatism. They use Squarespace and Tailwind CSS—not flashy, but reliable and cost-effective. Their social presence is unified across Facebook, LinkedIn, and Instagram, but modest in reach. This isn't a vanity project; it's a functional platform for community building. The absence of massive backlink profiles or organic keyword dominance is intentional—they're not playing the SEO game, they're playing the community game.

• Owns the '731' identity—turning a local area code into a brand asset
• Hackathon education as acquisition strategy—teaching creates demand
• Sustainable revenue model—$1.7M from 67 employees suggests lean, community-funded operations
• 100% U.S. traffic—hyper-local focus in an era of global ambition