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Attio: The CRM That Finally Listens
Why a 98-person team is outmaneuvering giants by building the customer's data into the product.
Most CRMs are digital filing cabinets—rigid, complex, and forcing your business to fit their mold. Attio flips the script, offering a workspace that adapts to your workflow, not the other way around. It’s not just a database; it’s an intelligent, data-driven engine for your customer relationships.
"Attio isn't selling software; they're selling an operating system for customer relationships, built on the premise that data should flow, not stagnate."
The Founder's Edge
Led by Nicolas Sharp, Attio’s 98-person team punches far above its weight class. With $14.8M in annual revenue, their efficiency is striking—they aren't chasing volume; they're building a premium product for teams that demand flexibility. Their hiring strategy suggests a focus on engineering and product excellence, keeping the team lean and the roadmap sharp.
The SEO Playbook
Attio’s traffic profile reveals a sophisticated strategy. While 61% of traffic is direct—indicating strong brand loyalty and a returning user base—they aggressively target competitors. Their top keywords aren't just 'CRM software'; they are 'Pipedrive,' 'Zoho,' and 'Hubspot.' They are winning the search war by positioning themselves as the superior alternative to legacy giants.
The tech stack is modern but disciplined. They leverage Tailwind CSS for speed, Google Analytics for precision, and Twitter Pixel for retargeting. However, the real differentiator is the product philosophy: Attio treats data as a living entity. It connects emails, calendars, and databases in real-time, eliminating the manual entry that plagues traditional systems.
- Real-time data enrichment (email, calendar, social)
- Granular permissions and workflows
- Powerful API for custom integrations
- No-code automation for non-technical teams
The Verdict: A Unicorn in the Making?
With a $71.9M war chest and a product that actually solves the 'CRM bloat' problem, Attio is poised to capture the market share of legacy players who refuse to innovate.
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5 keywordsHow is Attio's SEO?
Open Graph Image

https://a.storyblok.com/f/234930/1200x630/df480627b4/attio-og-image.jpg
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Attio: The next gen of CRM
Powerful, flexible and data-driven, Attio makes it easy to build the exact CRM your business needs.
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Attio: Customer relationship magic
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Reviews (2)
Went down because of a bug in their…
Went down because of a bug in their systems. I lost multiple expensive leads because of that (their CRM was not working basically...). No compensation whatsoever, and support is disobliging. Avoid, they're not reliable.
Overpromises a next gen CRM
Overpromises a next gen CRM, but it's shittier than hubspot's free plan, there's almost nothing in it. I signed up and all the UI was too small for me to even read, and support was slow, and there isn't any community around the platform, meaning you're left to do it all yourself
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About attio.com
Powerful, flexible and data-driven, Attio makes it easy to build the exact CRM your business needs.
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Technology Stack
attio.com uses 29 technologies across their website including Font Awesome, HSTS, reCAPTCHA, Sentry, and more.
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Storyblok
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare +1 more
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
Traffic & Audience
attio.com receives approximately 672.3K monthly visitors and ranks #50,560 globally. The website has a bounce rate of 33% with visitors viewing an average of 9.2 pages per visit. Users spend an average of 6:11 on the site.
The majority of attio.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about attio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit attio.com directly at https://attio.com.