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attuneinsurance.com
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attuneinsurance.com

18 technologies
VerifiedVisit18.0K/mo$44M18118 Tech25 Leads
Deep Dive

Attune: The Instant Insurance Underwriter

How a 181-person team is automating $43M in small business coverage

In an industry notorious for paperwork and delays, Attune is betting that algorithms can underwrite policies faster than humans. With 70% direct traffic and instant approvals, they're not just selling insurance—they're selling time back to small business owners.

181
employees
$43.8M
annual revenue
70%
direct traffic
2.9/5
trustpilot score

"They're not competing on price—they're competing on speed. Instant approvals become their moat."

The Agent-First Model

Attune doesn't sell directly to businesses. They sell to insurance agents who need to bind policies immediately. This B2B2C approach explains their 70% direct traffic—it's brokers returning to the platform, not end customers searching for insurance. They've built a workflow tool that happens to sell insurance, not an insurance company with a website.

The Traffic Paradox

Here's the contradiction: 84.3% of their traffic comes from 'undefined' sources, yet they rank for 'attune insurance' (1,430 monthly searches). This suggests heavy reliance on direct relationships and offline channels. Their SEO strategy appears weak—only 21% organic search traffic—but that's intentional. They're not fishing in the Google pond; they're building a proprietary agent network.

The tech stack reveals their priorities: jQuery and Tailwind CSS for speed, Google Tag Manager and Facebook Pixel for tracking, and LinkedIn Insight Tag for B2B targeting. They're optimizing for conversion, not content marketing. The lack of structured data and modest backlink profile confirms this isn't a content play—it's a product-led growth engine.

  • Instant approvals: Their core value proposition is speed, not price
  • Robust appetites: They cover risks traditional carriers won't touch
  • Curated products: Limited to businessowners policies (BOP), not full commercial lines
  • Agent-only distribution: No direct-to-consumer channel
No public API documentation
Instant underwriting decisions
Limited product breadth (only BOP, no workers comp or cyber)
Built for agent workflows, not consumer browsing
Low Trustpilot rating (2.9/5 with only 2 reviews)
Strong direct traffic (70%) indicating sticky product usage
Weak organic search presence
Focused on speed over breadth

They're not building an insurance company—they're building an underwriting engine.

For founders and investors: Watch their agent retention rate, not their SEO ranking. The real moat is the data they collect from every instant approval.

What tech stack does Attuneinsurance use?

33 detected
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics15
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
G
Google APIs
G
Google Tag Manager
A
Amazon CloudFront
G
Google Static
G
Google Analytics
L
LinkedIn Insight Tag
A
Analytics Service
F
Facebook Pixel
G
Google DoubleClick
L
LinkedIn
F
Facebook

How much traffic does Attuneinsurance get?

Traffic & Engagement

18.0K
Monthly Visits
3.0
Pages/Visit
1:20
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend+3%
17.5K
Oct 2025
Oct
19.1K
Nov 2025
Nov
18.0K
Dec 2025
Dec

Traffic Sources

Search
21%
Direct
70%
Social
1%
Referrals
7%
Email
0%
Paid
1%

Where is Attuneinsurance's audience located?

🌍84.3%
🌍7.4%
🌍3.3%
🌍2.3%
🌍1.3%

What keywords does Attuneinsurance rank for?

5 keywords
1attune insurance1.4K vol$6.02
2attune8.2K vol$4.91
3attune businessowners180 vol
4icw group1.4K vol$2.94
5attune policy270 vol

How is Attuneinsurance's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/63c035ba129833c876e244ca/65a18207bda3017e02245302_HOME%20OPT%202.png

Meta Tags

title16 chars

Attune Insurance

description151 chars

Curated small business commercial insurance products for today’s agents. Robust appetites, instant approvals - bind the right policy today with Attune.

H1 Tags

h1Small business insurance, as easy as it should be

Who works at Attuneinsurance?

Loading leads...

What do customers think of Attuneinsurance?

attuneinsurance.com

attuneinsurance.com

2.9
2 reviews

Categories

Financial Consultant#undefinedInsurance Broker#undefinedFinance Broker#undefinedNon-Bank Financial Service#undefinedInvestment Service#undefinedAlternative Financial Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (2)

Filter by rating:
Russell
6/12/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 6/11/2025
I cancelled my policy months ago and…

I cancelled my policy months ago and Attune keeps making excuses for why my premium money has not been returned.

janice pullicino
2/5/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 2/5/2025
Use any other insurance company!!

I am a business owner who was with Attune for many years. While away from my business for a few weeks due to the passing of a family member, they cancelled my policy for a late payment of 2 days. They never notified me or my insurance broker of the pending cancellation, the actual cancellation, and failed to auto-renew which they were obligated to do. I was unknowingly without insurance for months. I warn you all, never ever ever do business with this company, they are the absolute worst.

Frequently Asked Questions about Attuneinsurance

What is Attuneinsurance's Revenue?
Attuneinsurance generates approximately $44M in annual revenue. With 181 employees, that's $242,000 per employee.
What does Attuneinsurance do?
Curated small business commercial insurance products for today’s agents. Robust appetites, instant approvals - bind the right policy today with Attune.
How fast is Attuneinsurance growing?
Attuneinsurance employee count has changed by 6% year over year.
What technologies does Attuneinsurance use?
Attuneinsurance uses 18 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Adobe Fonts, Google Fonts, Framer, Webflow, AWS CloudFront, Cloudflare.
Who are Attuneinsurance's competitors?
Attuneinsurance's main competitors include Ambridge Group, AmTrust Title, Mirabito-Gresham Insurance and Bonds Agency, Security Mutual Insurance Company, First Choice Evaluations. These companies operate in similar markets and compete for the same customer base.
What do customers think of Attuneinsurance?
Attuneinsurance has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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About attuneinsurance.com

Curated small business commercial insurance products for today’s agents. Robust appetites, instant approvals - bind the right policy today with Attune.

Company Overview

attuneinsurance.com
Website
finance
Industry
#1,202,313
Global Rank
18.0K
Monthly Visitors
18
Technologies
25+
Employees

attuneinsurance.com Key Pages

Contact attuneinsurance.com

Technology Stack

attuneinsurance.com uses 18 technologies across their website including Adobe Fonts, Google Fonts, Framer, Webflow, AWS CloudFront, Cloudflare, and more.

Fonts

Adobe Fonts, Google Fonts

CMS

Framer, Webflow

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

18.0K
Monthly Visits
35%
Bounce Rate
3.0
Pages/Visit
1:20
Avg. Duration

attuneinsurance.com receives approximately 18.0K monthly visitors and ranks #1,202,313 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:20 on the site.

The majority of attuneinsurance.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is attuneinsurance.com?
Curated small business commercial insurance products for today’s agents. Robust appetites, instant approvals - bind the right policy today with Attune.
What technologies does attuneinsurance.com use?
attuneinsurance.com uses 18 technologies including Adobe Fonts, Google Fonts, Framer, Webflow, and 12 more. View the full tech stack analysis above.
How do I contact attuneinsurance.com?
You can contact attuneinsurance.com via email at [email protected].
What are attuneinsurance.com's social media accounts?
attuneinsurance.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is attuneinsurance.com hiring?
Check attuneinsurance.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is attuneinsurance.com?
attuneinsurance.com receives approximately 18.0K monthly visitors and ranks #1,202,313 globally. Traffic is declining by 5.6% month-over-month.

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This page provides publicly available information about attuneinsurance.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit attuneinsurance.com directly at https://attuneinsurance.com.