atvenu.com
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atVenu: The $12.2M Powerhouse Owning Live Events
How a niche POS platform processes sales at 125,000+ concerts and festivals
The live event industry is notoriously chaotic—cash-only vendors, spotty Wi-Fi, and frantic merch tables. atVenu isn't just another payment processor; it's the infrastructure layer turning that chaos into $12.2M in annual revenue by owning the entire commerce stack for artists and venues.
"atVenu isn't competing with Square—it's building a monopoly in the vertical they ignored."
The Artist-First Strategy
With 65% direct traffic and a dedicated artist login portal (artist.atvenu.com), atVenu has cracked the code on user retention. They're not just selling software to venues; they're embedding themselves into the artist's tour logistics. When you control the merch table, you control the data—and the re-ordering.
The 23% Growth Signal
That '23%' headline on their homepage isn't vanity—it's likely their year-over-year transaction volume growth. With a headcount of just 81 employees, they're generating $150k+ per employee. This is hyper-efficient B2B SaaS targeting a niche that scales vertically, not horizontally.
The SEO data reveals a fascinating long-tail strategy. While they rank for 'atvenu' (140 monthly searches), they're capturing high-intent commercial queries like 'typical merchandise sell through rate' (340 monthly volume). They're not just selling software; they're educating the market on profitability, positioning atVenu as the answer to the data problem.
- Vertical Monopoly: Owns the entire stack—POS, inventory, mobile ordering, and real-time analytics.
- Niche Dominance: 125,000+ events processed creates an insurmountable data moat.
- Capital Efficiency: $168M raised for a $12.2M revenue company suggests aggressive scaling or heavy R&D spend.
The Silent Giant of Live Commerce
atVenu proves that vertical SaaS wins when you solve the unsexy, high-friction problems that generalist platforms ignore.
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atVenu | Leading Live Event Payment Solution
atVenu is the all-in-one POS and inventory platform for live events—powering merch, food, and beverage sales at concerts, festivals, stadiums, and venues. From cashless payments to real-time data and mobile ordering, atVenu powers sales at 125,000+ events.
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About atvenu.com
atVenu is the all-in-one POS and inventory platform for live events—powering merch, food, and beverage sales at concerts, festivals, stadiums, and venues. From cashless payments to real-time data and mobile ordering, atVenu powers sales at 125,000+ events.
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Technology Stack
atvenu.com uses 14 technologies across their website including Google Fonts, HSTS, AWS CloudFront, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
AWS CloudFront
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Customer Support
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Traffic & Audience
atvenu.com receives approximately 17.8K monthly visitors and ranks #1,187,057 globally. The website has a bounce rate of 32% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:32 on the site.
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