auksjonen.no
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Norway's Auction Giant
How Auksjonen.no captured 830K monthly visits with a niche focus
While the world chases AI unicorns, a Norwegian auction house quietly dominates its niche with 830,000 monthly visits and $18M in revenue. Auksjonen.no proves that boring verticals can be wildly profitable when you own the trust layer.
"72% direct traffic isn't a metric—it's a moat. Users don't Google 'used tractors'; they go straight to Auksjonen.no."
The Trust Flywheel
With 2,513 Trustpilot reviews and a 4.2/5 rating, Auksjonen.no has built a reputation engine that converts browsers into bidders. In high-ticket categories like used machinery, trust isn't a feature—it's the product. Their 7,526 backlinks and 20% organic traffic suggest they're not just a marketplace; they're becoming the category destination.
The B2B Trojan Horse
Look at the keywords: 'kjøp og salg traktor og redskap' (200 monthly searches) reveals their playbook. They're not chasing consumer electronics; they're dominating high-value, low-frequency transactions where buyers are professionals. This is where margins live. The 96.4% traffic concentration in 'undefined' (likely Norway) shows ruthless geographic focus—no expansion distractions.
Their tech stack tells the story of a company scaling smart. jQuery and Bootstrap suggest stability over bleeding-edge frameworks, while Vite and PWA indicate forward-thinking performance. OpenCart anchors them in proven e-commerce infrastructure. They're not rebuilding the wheel—they're optimizing the engine.
- 79 employees generating $232K revenue per head—lean for e-commerce
- Direct traffic dominance signals brand equity over SEO dependency
- Niche focus on machinery/vehicles avoids Amazon's commodity trap
The Unsexy Unicorn
Auksjonen.no proves that in B2B marketplaces, trust beats scale and focus beats breadth. Their $18M revenue on 79 employees isn't just efficient—it's a blueprint for niche dominance.
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Meta Tags
Auksjonen.no - Norges største nettauksjon for kjøp og salg
Auksjonen.no er Norges største nettauksjon for kjøp og salg av brukte maskiner, kjøretøy og utstyr. Hos oss finner du et stort utvalg av biler, båter, MC, bygg og anleggsmaskiner og lastebiler til salgs. Trygg budgivning og sikker betalingsløsning.
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Auksjonen.no
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Reviews (20)
Quite transparent and good processes
Quite transparent and good processes. I bought a car in auction! Am happy customer.
Hei Senthil Ganesh, Thank you for your feedback! We’re happy to hear that you found the process transparent and well organized, and that you’re satisfied with your car purchase. Kind regards, Auksjonen.no
My first purchase on Auksjonen A/S
Everything worked as it should, this time I understood how the system works. (My first attempt didn't go so well- when I didn't win..) -I now suddenly became the new owner of a Transporter 2017 mod. -which has just been spent 25 000,- in service and workshop stay. My bid was 53000 and with all these -supplements for small load/driving downtown-holiday etc. the total price was under 60 000,- I am very satisfied & happy :-) Tore Nyheim
Hi Tore, Thank you for sharing your experience! We’re glad to hear that everything worked smoothly this time, and congratulations on your first successful purchase. It’s great to know that you’re happy with the vehicle and felt the total price was good value. We appreciate you taking the time to write such a detailed review. Kind regards, Auksjonen.no
Fast
Great comunication
Hi Razvan Ancan, Thank you for your feedback! We’re happy to hear that the communication was quick and well handled. Kind regards, Auksjonen.no
Great experience :)
Easy to use, very good information before and after the auction :)
Hi! Thank you so much for your kind words and for the 5 stars! We’re really glad to hear you found the process easy and informative, that’s exactly what we aim for. Hope to see you again at Auksjonen.no! Best regards, Auksjonen.no
Easy and good
Easy, good communication, and good service
Hi! Thank you so much for the great feedback and 5 stars! We’re happy to hear you found the process easy and the service good, that’s exactly what we aim for. Hope to see you again at Auksjonen.no! Best regards, Auksjonen.no
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About auksjonen.no
Auksjonen.no er Norges største nettauksjon for kjøp og salg av brukte maskiner, kjøretøy og utstyr. Hos oss finner du et stort utvalg av biler, båter, MC, bygg og anleggsmaskiner og lastebiler til salgs. Trygg budgivning og sikker betalingsløsning.
Company Overview
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Technology Stack
auksjonen.no uses 15 technologies across their website including Font Awesome, Google Fonts, Cloudflare, Cookiebot, and more.
Fonts
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Cloud & Hosting
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Cookiebot
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Trustpilot
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OpenCart
Analytics & Marketing
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Traffic & Audience
auksjonen.no receives approximately 830.3K monthly visitors and ranks #50,375 globally. The website has a bounce rate of 34% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 6:21 on the site.
The majority of auksjonen.no's traffic comes from undefined, undefined, .
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This page provides publicly available information about auksjonen.no. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit auksjonen.no directly at https://auksjonen.no.