autoanything.com
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The AutoAnything Paradox: High Revenue, Zero Traffic
A $19.9M business operating in the shadows of the internet.
AutoAnything.com presents a fascinating contradiction: a company generating nearly $20 million in revenue with a digital footprint so faint it registers zero monthly visits. This isn't a startup failure; it's a legacy giant operating under a different name, revealing a brutal truth about online dominance.
"The website is a ghost, but the business is very much alive. The revenue is real, but the traffic is gone."
The Identity Crisis
AutoAnything isn't actually AutoAnything anymore. The company is the digital storefront for AmericanTrucks, a massive retailer in the vehicle parts space. The domain exists, but it’s a relic—a redirect point or a stale brand asset that hasn't been fully retired. The real action happens on AmericanTrucks.com, where the 67 employees actually work. This explains the traffic paradox: the audience isn't visiting AutoAnything; they are flocking to its parent brand.
The SEO Disconnect
Despite the ghost town on AutoAnything.com, the underlying business commands search volume for high-intent keywords like 'cat-back exhaust' (930 monthly volume) and 'best tonneau covers' (730 volume). The brand equity and search authority have been migrated or consolidated under the AmericanTrucks umbrella. The data suggests a strategic pivot where legacy domains are left to wither while the main entity captures the market.
The technology stack reveals a modern infrastructure—Vite, Tailwind CSS, and PWA capabilities—pointing to active development. However, this development is likely focused entirely on the primary AmericanTrucks domain. The AutoAnything domain is essentially a zombie site: technically functional but commercially dormant.
- Revenue Reality: $19.9M generated via the AmericanTrucks brand, not the AutoAnything domain.
- Traffic Black Hole: 0 monthly visits indicate the domain has lost all SEO value or is intentionally de-indexed.
- Brand Consolidation: The shift from AutoAnything to AmericanTrucks is a classic case of portfolio management.
- Customer Sentiment: A 1.5/5 Trustpilot rating (204 reviews) suggests operational friction, likely inherited by the parent brand.
The Lesson: Domains Are Assets, Not Brands
AutoAnything proves that traffic is vanity, revenue is sanity. The company shed a domain but kept the cash flow.
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AutoAnything | AmericanTrucks
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Reviews (20)
Great company!
I ordered a Bak flip Tonneau cover for my truck on 6/3/2023 and was pleased to receive it on 6/9/2023. AutoAnythig was very prompted on sending me notices of payment, and shipping information. Price of the product was cheaper than any other site I looked at with discounts. I would not hesitate to buy from AutoAnything in the future.
No Refund or Item that was ordered.
I have purchased many auto parts and accessories from them. In May of this year, I ordered a Tonneau cover and Running Boards for a new Truck that I have Purchased, the Running Boards arrived within a week, I have yet to receive the Tonneau Cover. I never received a Refund; I emailed and had Called and Emailed once a week since then and still have not received a response or anything. The Tonneau was a very expensive item and is something that is important to have on my truck. I am about to contact an attorney to see if there is something that I can do to a refund or actually get the item from Autoanything.com? I had always had a great experience with autoanything.com until this. Help would be greatly appreciated.
Car Cover problem …
I am writing you now because of a problem I have with the car cover I bought from you a year ago. Unfortunately, it has totally disintegrated in less than a year. I try to use Gorilla Tape to hold torn sections together, but the material simply has worn out. I do not abuse the cover when I take it on and off the car. I always have a second person to help me so the cover does not snag or stretch. I attached the receipt for the cover to this email. I can also send you photos if you wish. My request is for a replacement. I do not know how you handle these situations. Thank you for your help today. You have not answered my calls or emails Best wishes,
It's a scam. STAY AWAY
They never shipped my order and I can't get them on the phone. They won't return my email. It's a scam.
Dealing with this company has been an…
Dealing with this company has been an experience I could have lived without!!! I have bought from them before with no problem, but this time, they accepted my order for a Power Stop brake kit to the tune of $1220.00, accepted my payment, then later, cancelled my order. Order was placed on June 26th. My money has not been refunded, nor can I get anybody to acknowledge my emails. Forget the phone, all you get is a recording!!! Worst customer service experience ever. Time to let the attorney’s take it over from here!! Think twice before you deal with these cheapskate’s!!!
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About autoanything.com
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Technology Stack
autoanything.com uses 23 technologies across their website including Vimeo, Font Awesome, Google Fonts, Sentry, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Traffic & Audience
autoanything.com receives approximately 0 monthly visitors and ranks #7,208,046 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about autoanything.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit autoanything.com directly at https://autoanything.com.