9:41
autofi.com
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autofi.com

21 technologies
VerifiedVisit93.2K/mo$33M21721 Tech25 Leads
Deep Dive

Autofi: The Silent Giant of Digital Retailing

A $32.7M revenue powerhouse quietly reshaping how cars are sold.

In a market saturated with flashy EV startups and legacy OEMs struggling to digitize, Autofi operates in the shadows with surgical precision. They aren't selling cars; they are selling the infrastructure that moves them.

$32.7M
Annual Revenue
217
Employees
$114.5M
Total Funding
65%
Direct Traffic

"Autofi isn't just a tool; it's a full-stack operating system for the modern dealership."

The Revenue Engine

With $32.7M in revenue and 217 employees, Autofi boasts an impressive revenue-per-employee ratio of ~$150k. This isn't a pre-revenue hype play; it's a scaled, functioning business. Their $114.5M in funding suggests deep institutional confidence in their 'Show and Sell' model, positioning them as the backend infrastructure for the future of automotive retail.

The Traffic Paradox

The traffic data reveals a fascinating B2B reality: 65% of traffic is direct. This indicates high user retention and a 'sticky' platform where dealers and partners bookmark and return daily. Unlike consumer apps relying on viral growth, Autofi's dominance is built on utility and integration—evidenced by the high volume of searches for 'autofi dealer login' and 'autofi zendesk'.

  • High-Intent Niche: Dominating search terms like 'remote dealership model'.
  • Tech Stack Agility: Built on a modern foundation (Tailwind, React, Swiper) ensuring rapid iteration.
  • Strategic Leadership: CTO Mandar Gokhale and CMO Kerri Wise driving a unified product-vision.
They DON'T rely on organic search for growth (only 11% traffic).
They DO dominate direct traffic (65%), proving high stickiness.
They DON'T target the general public directly.
They DO focus entirely on the dealership workflow, not the consumer.

Autofi's tech stack—featuring jQuery, Tailwind CSS, and Bootstrap—suggests a pragmatic approach to development. While not bleeding-edge, these technologies are battle-tested and allow for rapid scaling without the overhead of complex frameworks. The presence of 'Priority Hints' and 'Lazy Loading' indicates a sophisticated focus on Core Web Vitals, essential for dealer platforms handling high-res imagery and inventory feeds.

The Silent Infrastructure Play

Autofi is building the rails for the next generation of car sales, one dealership at a time.

What tech stack does Autofi use?

39 detected
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics18
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
H
HubSpot
G
Google Tag Manager
F
Facebook Pixel
A
Analytics Service
L
LinkedIn Insight Tag
P
Pardot
G
Google Analytics
G
Google DoubleClick
L
LinkedIn
G
Google Static
F
Facebook
H
HubSpot
G
Google APIs

How much traffic does Autofi get?

Traffic & Engagement

108.5K
Monthly Visits
-17.5%
7.7
Pages/Visit
18:17
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-22%
139.5K
Oct 2025
Oct
131.5K
Nov 2025
Nov
108.5K
Dec 2025
Dec

Rankings

#294,181
Global Rank
#71,153
United States Rank
Advertising and Marketing
Category

Backlinks & Authority

24.3K
Backlinks
1.9K
Ref. Domains
41
Authority Score
Low
Penalty Risk
Backlinks Trend-16%
28.8K
Jul 2025
Jul
27.6K
Aug 2025
Aug
25.6K
Sep 2025
Sep
25.8K
Oct 2025
Oct
25.3K
Nov 2025
Nov
24.3K
Dec 2025
Dec

Search Traffic

Organic
8.7K
Paid
384

Top Organic Keywords

#1auto fi
1,900 vol28.1%
#1autofi login
260 vol3.9%
#1auto.fi
390 vol1.8%
#2autofi
3,600 vol1.7%

Where is Autofi's audience located?

🇺🇸United States99.2%
🇨🇦Canada0.4%
🇮🇳India0.1%
🇰🇿Kz0.1%
🇨🇴Colombia0.1%

Device Distribution

Desktop64.0%
Mobile36.0%

What keywords does Autofi rank for?

5 keywords
1autofi1.1K vol$2.33
2auto fi90 vol
3remote dealership model190 vol
4autofi zendesk170 vol
5autofi dealer login70 vol

How is Autofi's SEO?

Open Graph Image

OG Image preview
og:image

https://www.autofi.com/wp-content/uploads/autofi-social-share.jpg

Meta Tags

title64 chars

AutoFi — The Digital Online & In-Store Automotive Sales Platform

description135 chars

It’s time to deliver a new customer experience that keeps you in control, wins trust, and preserves profit. It's time to Show and Sell.

languageEN-US

H1 Tags

h1Experience the future of selling. Today.

Schema Types

UnknownWebSite

What is Autofi's revenue?

$33M
Annual Revenue
217
23%
Employees
$151K
Revenue/Employee
$115M
Total Funding
$700M
Valuation
San Francisco, United States
Headquarters

Who works at Autofi?

Loading leads...

What do customers think of Autofi?

autofi.com

autofi.com

0.0
0 reviews

Categories

e-Commerce Solution Provider#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Autofi

What is Autofi's Revenue?
Autofi generates approximately $33M in annual revenue. With 217 employees, that's $150,500 per employee. The company has raised $115M in total funding.
What does Autofi do?
It’s time to deliver a new customer experience that keeps you in control, wins trust, and preserves profit. It's time to Show and Sell.
How fast is Autofi growing?
Autofi has declined by 17.5% in the last 6 months according to traffic data. employee count has changed by 23% year over year.
How do people interact with Autofi?
When visiting Autofi, visitors view an average of 7.7 pages per visit, and spend around 18:17 on the site, and the bounce rate is 43.4%.
How do people find Autofi?
99.4K people (92%) visit Autofi directly. 8.7K (8%) find them through organic search. 384 (0%) come through paid advertising.
Who uses Autofi?
Autofi's top market is United States with 107.6K visitors (99.2%). Canada is 2nd with 436 (0.4%). India is 3rd with 158 (0.1%).
What technologies does Autofi use?
Autofi uses 21 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, HSTS, reCAPTCHA.
Who are Autofi's competitors?
Autofi's main competitors include Roadster. These companies operate in similar markets and compete for the same customer base.
What do customers think of Autofi?
Autofi has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Autofi's key pages?

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About autofi.com

It’s time to deliver a new customer experience that keeps you in control, wins trust, and preserves profit. It's time to Show and Sell.

Company Overview

autofi.com
Website
finance
Industry
#395,386
Global Rank
93.2K
Monthly Visitors
21
Technologies
25+
Employees

Contact autofi.com

Technology Stack

autofi.com uses 21 technologies across their website including YouTube Embed, Font Awesome, HSTS, reCAPTCHA, and more.

Video

YouTube Embed

Fonts

Font Awesome

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Traffic & Audience

93.2K
Monthly Visits
55%
Bounce Rate
2.5
Pages/Visit
1:57
Avg. Duration

autofi.com receives approximately 93.2K monthly visitors and ranks #395,386 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:57 on the site.

The majority of autofi.com's traffic comes from .

Frequently Asked Questions

What is autofi.com?
It’s time to deliver a new customer experience that keeps you in control, wins trust, and preserves profit. It's time to Show and Sell.
What technologies does autofi.com use?
autofi.com uses 21 technologies including YouTube Embed, Font Awesome, and 15 more. View the full tech stack analysis above.
How do I contact autofi.com?
You can contact autofi.com through their contact page.
What are autofi.com's social media accounts?
autofi.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is autofi.com hiring?
Check autofi.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is autofi.com?
autofi.com receives approximately 93.2K monthly visitors and ranks #395,386 globally. Traffic is declining by 10.6% month-over-month.

Related Searches

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This page provides publicly available information about autofi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit autofi.com directly at https://autofi.com.