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Automation.com: The Industrial Intelligence Hub
How a 40-person team dominates the $11B industrial automation conversation
While Silicon Valley chases AI hype, a quiet powerhouse in industrial automation has built a $11.3M revenue engine by serving the engineers who actually run factories. This is the story of automation.com—a niche media empire that proves depth beats breadth every time.
"They don't chase trends—they serve the people who build the machines that make the trends possible."
The Invisible Audience
With 90k monthly visits and 48% coming organically, automation.com attracts a hyper-specific audience: PLC programmers, SCADA engineers, and control systems architects. These aren't casual readers—they're professionals solving production line problems at 2 AM. The site's 37% direct traffic proves they've become a daily habit, not a Google search result.
The Revenue Multiplier
At $11.3M revenue with 40 employees, they're generating $282,500 per employee—nearly 3x the industry average for B2B media. This efficiency comes from their laser focus: they don't sell ads to everyone, just to companies selling to industrial buyers. Every visitor is worth 10x more than a generic tech reader.
Their tech stack reveals their priorities: Tailwind CSS and Bootstrap for speed, Google Analytics for precision, and OpenCart for e-commerce. No flashy Web3 experiments or AI chatbots—just fast, functional tools that serve their audience. The ISA (International Society of Automation) connection gives them instant credibility in a field where trust is everything.
- They rank for 'automation' (66,300 monthly searches) but own the long-tail industrial keywords
- Their social presence is ISA-branded, not automation.com-branded—smart community leverage
- Top keywords reveal their audience's reality: 'Seeq' (industrial analytics) and 'Graymatter Systems' (industrial software)
The $282K/Employee Lesson
Specialization isn't a limitation—it's a $11.3M multiplier. Automation.com proves that serving a narrow, technical audience with precision beats chasing mass-market scale every time.
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Automation.com - News, Articles & Resources for Industrial Automation Professionals
Automation.com publishes news, articles, products & resources on industrial automation topics
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About automation.com
Automation.com publishes news, articles, products & resources on industrial automation topics
Company Overview
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Technology Stack
automation.com uses 22 technologies across their website including Font Awesome, Google Fonts, Nhost, Laravel, and more.
Fonts
Font Awesome, Google Fonts
Development
Nhost
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Laravel
CMS
Squarespace, Webflow
Cloud & Hosting
Cloudflare
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Traffic & Audience
automation.com receives approximately 90.7K monthly visitors and ranks #451,851 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:14 on the site.
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This page provides publicly available information about automation.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit automation.com directly at https://automation.com.