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Autzu: The $5.5M EV Fleet Play
How a 24-person SF startup is disrupting the gig economy rental market
Autzu isn't just another car rental app—it's a calculated bet on the future of gig work. By offering electric vehicles for Uber and Lyft drivers at just $7/hour with zero upfront costs, they're betting that the economics of EVs will win over the gig economy's massive workforce.
"At $7/hour with no commitments, Autzu isn't renting cars—they're selling access to the gig economy."
The Driver-First Model
Autzu's core insight is that gig workers don't want asset ownership—they want flexible income. By removing upfront payments and term commitments, they've created a low-risk entry point for drivers. With only 6,837 monthly visits but 63% coming from organic search, they're targeting a specific, high-intent audience rather than casting a wide net. The model is simple: drive an Autzu EV on Uber & Lyft, pay hourly, and walk away when you're done.
The EV Gamble
Autzu's bet on electric vehicles is strategic. With San Francisco's dense urban geography and increasing EV infrastructure, the math works: lower fuel costs, potential premium rates on rideshare platforms, and future-proofing against ICE bans. Their tech stack (Google Analytics, Tag Manager, Facebook Pixel, DoubleClick) reveals sophisticated tracking for a 24-person operation—they're measuring everything. The $7/hour price point is likely subsidized by EV incentives and lower operating costs, creating a defensible moat against traditional rental competitors.
The company's traffic strategy is revealing: 100% of visitors come from undefined countries (likely US-specific targeting), with 'autzu' itself driving 300 monthly searches. This suggests strong brand recall and direct intent. Their keyword strategy focuses on transactional terms like 'rental cards for uber' and 'hourly car rental san francisco'—they're capturing drivers at the moment of need, not building broad awareness. The 19 Trustpilot reviews indicate they're still early in scale, but the 3.4/5 rating suggests operational growing pains.
- Zero upfront costs vs. traditional rental deposits
- Hourly pricing aligns with gig worker income volatility
- EV-only fleet positions them for regulatory tailwinds
- Lean 24-person team generating $5.5M revenue ($229K/employee)
- Sophisticated ad tech stack for a niche B2C play
The Verdict: A Lean, Focused Play
Autzu's $5.5M revenue from 24 employees suggests efficient unit economics. The real question: Can they scale beyond SF's EV-friendly infrastructure while maintaining that $7/hour magic?
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4 keywordsHow is Autzu's SEO?
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Drive in San Francisco
Join Autzu and start Drivesharing in San francisco! Drive Autzu EV on Uber & Lyft, starting from $7/hour. There are no upfront payments or term commitments. Sign up and driver in San Francisco today!
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Autzu
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Reviews (18)
Autzu for uber
My 2nd week with Autzu, I love the Tesla and the credit I get. Try it out.
Tony, We’re so glad to hear you’re enjoying your second week with Autzu — and loving the Tesla! Thanks for giving us a try and for sharing your experience with others. We appreciate your support and look forward to keeping you on the road. – The Autzu Team
First time using Autzu in San…
First time using Autzu in San Francisco, booked a car for 12 hours, everything was smooth.
Hi Tony, We’re so glad to hear your first experience with Autzu in San Francisco went smoothly! Thanks for choosing us, and we look forward to getting you on the road again soon. – The Autzu Team
10/10 experience
I believe Autzu is great! I rent a Tesla whenever I need it and uber around in SF. 10/10 experience
Hi Padel, Thank you for the awesome feedback! We’re thrilled to hear you’ve had a 10/10 experience renting Teslas with Autzu in SF. We’ll keep working to make every ride just as smooth. – The Autzu Team
I've joined Autzu in 2017
I've joined Autzu in 2017 my experience since has been nothing but great, staff will treat you like family and help you in any way possible for you to have a great experience.. I can say that forward thinking-mobility technology with Autzu App is affordable with no upfront payments or term-commitments. From only $7/hour is a no brainer when they supply Insurance, clean vehicles maintenance and unlimited mileages 24/7. Uber drivers take advantage of these great opportunities and simple way to maximize profits on weekdays and weekends
Hi Pedro, Thank you for being with Autzu since 2017 and for sharing such kind words about your experience. We’re so glad to hear that our team has made you feel supported and that the Autzu app has helped make driving more affordable and flexible. Your feedback highlights exactly what we aim for — simple, reliable access to Teslas with insurance, maintenance, and unlimited miles included, so drivers can focus on maximizing earnings. We truly appreciate your support and recommendation, and we look forward to continuing to serve you for years to come. – The Autzu Team
Exquisite Service
The customer service crew is absolutely phenomenal.All the girls that work there are truly the example of top class customer service .
Hi Bay, Thank you so much for the kind words about our customer service team! We’re thrilled to hear that the crew made such a positive impression. They work hard to deliver top-class support, and feedback like this means a lot. We’ll be sure to share your comments with the team, it will make their day. – The Autzu Team
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About autzu.com
Join Autzu and start Drivesharing in San francisco! Drive Autzu EV on Uber & Lyft, starting from $7/hour. There are no upfront payments or term commitments. Sign up and driver in San Francisco today!
Company Overview
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Technology Stack
autzu.com uses 13 technologies across their website including Font Awesome, Google Fonts, DoubleClick Floodlight, Google Ads, Square, Stripe, and more.
Fonts
Font Awesome, Google Fonts
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
E-commerce & Payments
Square, Stripe
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
autzu.com receives approximately 6.8K monthly visitors and ranks #3,269,744 globally. The website has a bounce rate of 76% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:09 on the site.
The majority of autzu.com's traffic comes from .
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This page provides publicly available information about autzu.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit autzu.com directly at https://autzu.com.