AV-Worx isn't chasing the crowded consumer market—they're building a fortress in mission-critical spaces where failure isn't an option. With just 20 employees generating $2M in revenue, they're proving that deep vertical focus beats broad horizontal play every time.

"They don't sell AV gear—they sell the confidence that a control room won't go dark during a crisis."

The tech stack tells a story of pragmatism over flash. jQuery and Bootstrap aren't trendy, but they're battle-tested—exactly what you want from a company that installs systems designed to run for 10+ years without a reboot. Their DaisyUI implementation suggests they care about UX, but not at the expense of reliability.

• Keyword moat: Ranking for 'mission critical' terms with 180+ monthly volume and no real competition
• Traffic quality over quantity: 42% direct traffic indicates strong brand recall and referral loops
• Labor efficiency: $100K revenue per employee suggests premium pricing and high-value projects