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The Broadcom Shell Game
Why avagotech.com is a ghost in the enterprise machine
Navigate to avagotech.com and you don't find a company—you find a redirect. This isn't a startup; it's a digital placeholder for a $799M revenue giant that has swallowed its own identity. The site screams 'Broadcom Inc.' while the domain whispers something else entirely.
"This isn't a website—it's a corporate tombstone with a redirect chain."
The Phantom Traffic Problem
With 2,076 employees and $800M in revenue, you'd expect digital footprints. Instead, avagotech.com shows zero monthly visits and no organic keywords. This isn't a SEO failure—it's a strategic void. Broadcom has effectively abandoned this domain as a customer-facing asset, treating it as a legal wrapper rather than a growth engine. For founders, this is a masterclass in what happens when brand consolidation goes too far.
The Identity Crisis
The site's H1 tags tell the whole story: 'Enabling AI Infrastructure' and 'What Are You Designing Today?' These aren't Avago's words—they're Broadcom's. Avago Technologies was acquired by Broadcom in 2016 for $37B, and this domain appears to be a zombie asset kept alive for legacy contracts and IP. The tech stack (Tailwind, DaisyUI, Okta) is modern, but the content is non-existent. It's a digital ghost ship.
The leadership team—Anthony Maslowski (CFO), Bryan Ingram (COO), Charlie Kawwas (SVP)—all list Broadcom as their employer. No one lists 'AvagoTech' as a company. This isn't a subsidiary; it's a legal fiction. The domain exists to hold assets, not to acquire customers.
- Zero traffic despite $800M revenue suggests complete brand subsumption
- Modern tech stack (Tailwind, DaisyUI) deployed on a content-less site
- Leadership all tied to Broadcom, not AvagoTech as a distinct entity
- No customer-facing value proposition—just legal pages and redirects
This is what $37B in M&A looks like
AvagoTech.com isn't a business—it's a digital receipt for Broadcom's biggest acquisition. For investors, it's a reminder that post-merger integration often means brand extinction. For founders, it's a cautionary tale: build a brand worth keeping, or get absorbed into one that isn't.
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Open Graph Image

https://www.broadcom.com/media/blt4ac44e0e6c6d8341/blt2fb6ed65f082836c/647a33b819622b25b05370b1/Red_1.jpg
Meta Tags
Broadcom Inc. | Connecting Everything
Broadcom Inc. is a global technology leader that designs, develops and supplies a broad range of semiconductor, enterprise software and security solutions.
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About avagotech.com
Broadcom Inc. is a global technology leader that designs, develops and supplies a broad range of semiconductor, enterprise software and security solutions.
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Technology Stack
avagotech.com uses 8 technologies across their website including Okta, OneTrust, Google Tag Manager, and more.
Authentication
Okta
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards
UI Libraries
DaisyUI
Traffic & Audience
avagotech.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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