availity.com
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The Silent Giant of Healthcare Data
How Availity built a $330M business by owning the provider-payer connection
While health tech startups chase AI hype, Availity quietly processes 7.6M monthly visits through a network that connects every major US health plan to providers. This isn't a platform—it's the infrastructure.
"When 83% of traffic comes direct, you're not marketing—you're utility."
The Network Effect Playbook
Availity's growth isn't driven by SEO (13% organic) or paid acquisition—it's pure network effects. With $200M in funding, they've built a two-sided marketplace where providers need access to payers, and payers need provider data. The result? 109,770 monthly searches for just 'availity'—brand recognition that money can't buy.
The Provider Lock-In Strategy
Their top keywords reveal the playbook: 'availity provider login' (3.6K), 'availity provider portal' (13.2K), 'availity essentials' (6.8K). This isn't consumer software—it's mission-critical infrastructure. Providers don't choose Availity; their contracts require it. That's why they're a $330M business with only 13% organic traffic.
The tech stack tells a modern story: Tailwind CSS, Cloudflare, Framer—this isn't legacy healthcare software. They're using contemporary tools to wrap a legacy problem (insurance transactions) in a modern interface. The $200M funding round suggests they're preparing for the next phase: data monetization and API expansion.
- Revenue-to-employee ratio: ~$207K per employee (efficient for healthcare infrastructure)
- Traffic dominance: 94.6% from undefined (likely US healthcare providers)
- Brand moat: 109K monthly searches for branded terms
- Infrastructure play: They're the pipes, not the app layer
The Unsexy Winner
While others chase disruption, Availity owns the connection layer. In healthcare, infrastructure beats innovation—every time.
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https://www.availity.com/wp-content/uploads/2025/09/B4B-Healthcare_RGB-KO.png
Meta Tags
Revenue Cycle Management Healthcare Solutions | Availity
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About availity.com
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Technology Stack
availity.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, Framer, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Framer, WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
availity.com receives approximately 7.6M monthly visitors and ranks #4,842 globally. The website has a bounce rate of 9% with visitors viewing an average of 14.1 pages per visit. Users spend an average of 11:42 on the site.
The majority of availity.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about availity.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit availity.com directly at https://availity.com.