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avelar.net
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avelar.net

12 technologies
VerifiedGrowingVisit3.0K/mo$31M9512 Tech13 Leads
Deep Dive

Avelar: The 48-Year Construction Defect Expert

Deep dive into a niche architectural engineering firm that dominates its vertical

In a digital world obsessed with SaaS scaling, Avelar.net is a fascinating anomaly: a 48-year-old architectural engineering firm generating $30.7M in revenue with a website that looks like it hasn't changed since 2015. Yet, it dominates the Western US construction defect market. This isn't a growth story; it's a dominance story.

$30.7M
Annual Revenue
95
Employees
1976
Founded
44%
Direct Traffic

"Avelar proves that in B2B service firms, brand equity beats SEO every time."

The Expert Witness Empire

Avelar isn't just designing buildings; they're dissecting why they failed. Their core competency—forensic investigations and litigation support—is a high-margin, defensible niche. With 95 employees and $30.7M in revenue, they are pulling in roughly $323k per employee. This isn't volume play; this is high-stakes expertise where their testimony can swing multi-million dollar lawsuits.

The Traffic Paradox

With only 2,969 monthly visits and a global rank of #5.6M, their digital footprint is microscopic. Yet, 44% of traffic is direct. This indicates a referral-heavy business model. Their top keywords—'timothy rualo,' 'tim rualo,' 'avelar'—are branded or personal searches, not service-based discovery. They don't need to rank for 'construction defect expert' because their clients are already calling them by name.

The tech stack reveals a 'set it and forget it' mentality. jQuery, Bootstrap, and Owl Carousel suggest a site built a decade ago and never touched. For a firm generating $30M+, this lack of digital polish is a feature, not a bug. It signals that they are too busy with actual engineering work to care about web trends. The 33% organic traffic share is likely accidental, driven by the personal brands of key staff like Rich Avelar and Timothy Rualo.

  • Niche Dominance: Specializes in construction defect litigation, a high-stakes, recurring revenue vertical.
  • Legacy Authority: Founded in 1976; 48 years of institutional knowledge is their primary moat.
  • Referral-Based Growth: 44% direct traffic suggests a business built on reputation, not acquisition.
  • High Revenue Per Employee: ~$323k/employee indicates premium pricing and efficient project execution.
No modern SEO strategy
Dominates a lucrative, high-barrier niche
Outdated web technology (jQuery/Bootstrap)
Deep expertise in litigation support (Expert Witnessing)
Low organic visibility (2.9k visits/month)
Strong referral network driving high-value leads
No active social media presence
48 years of continuous operation

The Anti-Startup Success Model

Avelar ignores growth hacking to focus on execution. For founders, this is a lesson in product-market fit: when you solve a critical, expensive problem, you don't need a pretty website.

What tech stack does Avelar use?

14 detected
Security1
Programming Languages1
Web Standards1
UI Libraries1
CSS Frameworks1
JavaScript Libraries3
Tracking & Analytics2
G
Google Analytics
G
Google Static

How much traffic does Avelar get?

Traffic & Engagement

3.0K
Monthly Visits
1.7
Pages/Visit
0:32
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend-10%
3.3K
Oct 2025
Oct
2.2K
Nov 2025
Nov
3.0K
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
44%
Social
16%
Referrals
6%
Email
0%
Paid
1%

Where is Avelar's audience located?

🌍100.0%

What keywords does Avelar rank for?

5 keywords
1timothy rualo26.8K vol
2tim rualo830 vol
3avelar1.8K vol$0.23
4california 1985420 vol
5joseph p. villanueva350 vol

How is Avelar's SEO?

Meta Tags

title77 chars

Avelar - Architectural Engineering Firm Since 1976 - San Francisco Bay Area -

description838 chars

Since its founding in 1976, Avelar has established itself as a premier architectural engineering firm. Headquartered in Walnut Creek, California, Avelar boasts a team of licensed architects, structural engineers, and general contractors with unparalleled expertise in comprehensive forensic investigations, expert witness testimony, litigation support, architectural and engineering design, and reconstruction management. Avelar is recognized as a leading construction defect expert firm in the Western United States with extensive knowledge in various areas including premature building failure, standard of care issues, ADA compliance, curtain wall and glazing, and roofing and waterproofing expertise. The firm is dedicated to providing high-quality services to a range of residential, multi-family, commercial, and industrial clients.

languageEN-US

H1 Tags

h1Collaborative & Innovative
h1ARTICLES & PUBLICATIONS
h1Collaborative & Innovative

Schema Types

Unknown

Who works at Avelar?

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What do customers think of Avelar?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Avelar

What is Avelar's Revenue?
Avelar generates approximately $31M in annual revenue. With 95 employees, that's $323,000 per employee.
What does Avelar do?
Since its founding in 1976, Avelar has established itself as a premier architectural engineering firm. Headquartered in Walnut Creek, California, Avelar boasts a team of licensed architects, structural engineers, and general contractors with unparalleled expertise in comprehensive forensic investigations, expert witness testimony, litigation support, architectural and engineering design, and reconstruction management. Avelar is recognized as a leading construction defect expert firm in the Western United States with extensive knowledge in various areas including premature building failure, standard of care issues, ADA compliance, curtain wall and glazing, and roofing and waterproofing expertise. The firm is dedicated to providing high-quality services to a range of residential, multi-family, commercial, and industrial clients.
How fast is Avelar growing?
Avelar employee count has changed by 28% year over year.
What technologies does Avelar use?
Avelar uses 12 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, reCAPTCHA, PHP.
Who are Avelar's competitors?
Avelar's main competitors include LA Mas, Studio E Architects USA, SITELAB urban studio, Ferguson Pape Baldwin Architects, Withee Malcolm Architects. These companies operate in similar markets and compete for the same customer base.

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About avelar.net

Since its founding in 1976, Avelar has established itself as a premier architectural engineering firm. Headquartered in Walnut Creek, California, Avelar boasts a team of licensed architects, structural engineers, and general contractors with unparalleled expertise in comprehensive forensic investigations, expert witness testimony, litigation support, architectural and engineering design, and reconstruction management. Avelar is recognized as a leading construction defect expert firm in the Western United States with extensive knowledge in various areas including premature building failure, standard of care issues, ADA compliance, curtain wall and glazing, and roofing and waterproofing expertise. The firm is dedicated to providing high-quality services to a range of residential, multi-family, commercial, and industrial clients.

Company Overview

avelar.net
Website
#5,635,038
Global Rank
3.0K
Monthly Visitors
12
Technologies
13+
Employees

avelar.net Key Pages

avelar.net Social Media

Contact avelar.net

Technology Stack

avelar.net uses 12 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

Traffic & Audience

3.0K
Monthly Visits
45%
Bounce Rate
1.7
Pages/Visit
0:32
Avg. Duration

avelar.net receives approximately 3.0K monthly visitors and ranks #5,635,038 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.

The majority of avelar.net's traffic comes from .

Frequently Asked Questions

What is avelar.net?
Since its founding in 1976, Avelar has established itself as a premier architectural engineering firm. Headquartered in Walnut Creek, California, Avelar boasts a team of licensed architects, structural engineers, and general contractors with unparalleled expertise in comprehensive forensic investigations, expert witness testimony, litigation support, architectural and engineering design, and reconstruction management. Avelar is recognized as a leading construction defect expert firm in the Western United States with extensive knowledge in various areas including premature building failure, standard of care issues, ADA compliance, curtain wall and glazing, and roofing and waterproofing expertise. The firm is dedicated to providing high-quality services to a range of residential, multi-family, commercial, and industrial clients.
What technologies does avelar.net use?
avelar.net uses 12 technologies including Google Fonts, reCAPTCHA, and 6 more. View the full tech stack analysis above.
How do I contact avelar.net?
You can contact avelar.net via email at [email protected].
What are avelar.net's social media accounts?
avelar.net is active on linkedin. You can find links to all their social media profiles in the social section above.
Is avelar.net hiring?
Check avelar.net's careers page for current job openings and opportunities. The company has 13+ known employees.
How popular is avelar.net?
avelar.net receives approximately 3.0K monthly visitors and ranks #5,635,038 globally. Traffic is growing by 32.1% month-over-month.

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This page provides publicly available information about avelar.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit avelar.net directly at https://avelar.net.