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Avero: The $46M Food & Drink Enigma
Decoding the 73% direct traffic behemoth in the restaurant tech space
In a world obsessed with viral growth and SEO, Avero operates in the shadows with 73% direct traffic. This isn't a startup chasing clicks—it's a $46M revenue machine built on deep operational lock-in, serving 165 employees and a legion of restaurant operators who come back daily.
"Avero doesn't chase traffic—it owns the daily workflow of entire restaurant chains. That's a moat no SEO strategy can buy."
The Silent User Army
With 73% direct traffic, Avero's users aren't discovering them—they're logging in. The keyword 'avero login' (590 monthly searches) reveals a daily-active user base. Contrast this with 'avero' (2,090 searches) and 'avero logbook' (560), and you see the product stickiness: operators return to the same tools daily, bypassing search engines entirely.
The Revenue Engine
At $46M revenue with 165 employees, Avero generates ~$279K per employee. For a food & drink tech company, this signals high-value B2B contracts, not consumer SaaS. The 23% organic search traffic suggests they're not a viral product but a necessary infrastructure tool—think POS integration, inventory management, or ERP for restaurants.
The tech stack tells a story of modern but pragmatic engineering: jQuery (legacy but stable) alongside Vite and Ant Design. They're not rebuilding the wheel—they're shipping features. The presence of 'avero erp' in keywords hints at enterprise resource planning capabilities, likely targeting mid-to-large restaurant chains.
- 73% direct traffic indicates a sticky, daily-use product
- $46M revenue with 165 employees = ~$279K/employee (high for food tech)
- Keyword 'avero login' (590/mo) proves recurring user behavior
- Top country undefined (98.1%) suggests geo-obscured analytics or US dominance
Avero is infrastructure, not innovation.
It wins by being indispensable, not discoverable. For investors, this is a cash-flow play. For founders, it's a lesson in building moats through workflow entrenchment.
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About averoinc.com
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Technology Stack
averoinc.com uses 21 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, PHP, and more.
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averoinc.com receives approximately 101.1K monthly visitors and ranks #303,379 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:27 on the site.
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