avibra.com
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Avibra: The $2M Finance Play Hiding in Plain Sight
A 21-person fintech targeting gig workers and Shipt shoppers with a unique benefits model.
While the fintech world chases the next billion-dollar valuation, Avibra is quietly building a $2.1M revenue engine with just 21 employees. Their secret? A hyper-focused grip on the gig economy's benefits gap, specifically targeting Shipt shoppers.
"Avibra isn't trying to be the next Stripe; they're building a financial safety net for the gig economy's forgotten workforce."
The Shipt Playbook
The data reveals a fascinating strategic focus. Top organic keywords aren't generic 'health insurance' terms—they're 'is avibra free through shipt' and 'shipt avibra plan cost.' This isn't accidental. Avibra has identified a captive audience of gig workers desperate for benefits, locking in a distribution channel that larger insurers ignore.
The 57% Direct Traffic Anomaly
Here's the tell: 57% of traffic is direct. For a 21-person company, that's unusually high. It suggests strong brand recall, mobile app usage, or a partner-driven funnel (likely Shipt itself). While competitors burn cash on paid search, Avibra's users type 'avibra.com' directly—a moat built on utility, not ads.
The tech stack is lean but modern. They leverage AWS CloudFront and Tailwind CSS for speed, HubSpot for CRM, and Amplitude for analytics. No bloat. Every dollar goes into product and distribution. The employee roster is equally strategic—mixing tech (Yogesh Khachane, CTO) with enterprise sales (Bruce Brotine) and niche specialists like a Pharmacy Technician (Anya Shetty). This isn't a generic SaaS team; it's built for a specific, regulated product.
- Hyper-niche targeting: Shipt gig workers as a wedge into the gig economy.
- Lean operations: $100k revenue per employee (above average for early-stage fintech).
- Partner-driven growth: High direct traffic suggests deep integration with Shipt's platform.
- Regulated moat: Health share insurance is complex; Avibra's focus builds defensibility.
The Silent Giant of Gig Benefits
Avibra proves you don't need to be a unicorn to win—just be the best at solving a specific, painful problem for a neglected audience.
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Avibra - Benefits, Perks and Rewards for Everyone
Avibra offers a fully integrated suite of benefits, perks and rewards built for the hourly workforce to improve their financial, physical and career well-being.
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Technology Stack
avibra.com uses 12 technologies across their website including Google Fonts, jsDelivr, Amazon Web Services, AWS CloudFront, and more.
Fonts
Google Fonts
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
Braze, HubSpot
Analytics & Marketing
Amplitude, Google Tag Manager
UI Libraries
DaisyUI
Traffic & Audience
avibra.com receives approximately 123.0K monthly visitors and ranks #244,909 globally. The website has a bounce rate of 27% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 4:11 on the site.
The majority of avibra.com's traffic comes from .
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