awwwards.com
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Awwwards: The Web's Elite Gatekeeper
How a 678-person company became the ultimate arbiter of digital design excellence
In a web of 1.13 billion websites, Awwwards doesn't just showcase great design—it defines what excellence looks like. For over two decades, this platform has evolved from a simple gallery into the definitive benchmark for agencies, developers, and brands competing for digital prestige.
"Awwwards isn't just a directory—it's a digital meritocracy where design quality translates directly into business credibility."
The Prestige Economy
With 678 employees and $122.9M in revenue, Awwwards has built a thriving ecosystem around professional validation. Their model is brilliant: they've turned subjective design excellence into an objective scoring system. When a website wins an Awwwards badge, it's not just a trophy—it's a conversion optimization tool, a client acquisition lever, and a talent magnet all in one.
Traffic That Matters
The 2.3M monthly visits tell only part of the story. What's more revealing is the 50% direct traffic—half of their visitors aren't finding them through search or ads. They're typing 'awwwards.com' directly into their browser. This is the hallmark of a brand that has achieved category ownership. When you're the default destination for 'best websites,' you own the conversation.
Their keyword strategy reveals their dominance: 'awwwards' alone generates 155,680 monthly searches. They've even captured 'portfolio website' (70,310 monthly searches) and 'best websites' (9,900 monthly searches)—terms that should be generic but now carry their brand's implicit endorsement. This isn't SEO; it's category capture.
- Tech stack sophistication: They use Framer, Webflow, and Prismic—tools that power the very agencies they award
- Global reach with undefined traffic shares suggesting sophisticated international appeal
- Social presence across 6 platforms (TikTok to LinkedIn) maintaining a unified brand voice
- Low Trustpilot rating (2.5/5) indicates they prioritize industry credibility over consumer convenience
The Ultimate Design Arbitrage
Awwwards has solved the creative industry's hardest problem: turning subjective taste into objective value. For founders and investors, their model proves that in creative industries, curation isn't just content—it's the product.
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5 keywordsHow is Awwwards's SEO?
Open Graph Image
https://assets.awwwards.com/assets/images/pages/about-certificates/awwwards.jpg
Meta Tags
Awwwards - Website Awards - Best Web Design Trends
Awwwards are the Website Awards that recognize and promote the talent and effort of the best developers, designers and web agencies in the world.
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Reviews (5)
Slow
I'm genuinely trying to understand how they can miss the mark by so much, especially for the price that is paid. I submitted my first site on April 11. It was approved on the 19th. Ok, a little frustrating when there are maybe 5-10 sites a day to approve. Then it goes into voting. 7 days. To quote their site: "Once it is published, it will be evaluated over 7 days by our international Jury and Awwwards’ users." Ok, so after 7 days you find out if you got an Award or not - so that would be the 26th April. No. 9 days later (today, May 5th) the Jury votes are finally in. It's certainly not a service I'd expect to pay over 70€ for, and I highly doubt it'd use it again.
Real s**t..
This website is real s**t.To long procedure and how they can judge user website if there own website is to slow.
Absurd
How can they judge other people's websites if their website doesn't even pass Google's rating in PageSpeed Insights?
No refund despite their legal terms, gone silent since I asked, outdated courses
They keep selling courses they acknowledge are outdated, suddenly stopped answering to respectful emails, and didn't respect their refund policy. I first contacted them to ask why some of the courses I could find directly weren't in the results when I tried to find them through their search bar. They answered they were old and they weren't selling them anymore. I told them I was both surprised and disappointed because they actually were still being sold and I had just bought two of them! They stopped answering... I asked for a refund as per their refund policy. They didn't answer... It's been more than 3 weeks I politely asked and asked again. This is both disrespectful and illegal. Therefore this review as a warning for anyone considering spending some money on their content or services...
The worst company ever to contact me
This message i got from awwwards.com: "What the hell is this. Like other swedes, the website look like s**t out of an ass. Look at awwwards.com that is design today. You swedes are abnormal. keep your s**t! And what the hell is this crapy chat? Are you trying to be wow? Fuc*ing craphead!"
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About awwwards.com
Awwwards are the Website Awards that recognize and promote the talent and effort of the best developers, designers and web agencies in the world.
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Technology Stack
awwwards.com uses 17 technologies across their website including Vimeo, HSTS, reCAPTCHA, Sentry, and more.
Video
Vimeo
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Prismic, Framer, Webflow
Advertising
Facebook Pixel
E-commerce & Payments
WooCommerce
Traffic & Audience
awwwards.com receives approximately 2.3M monthly visitors and ranks #22,573 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:19 on the site.
The majority of awwwards.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about awwwards.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit awwwards.com directly at https://awwwards.com.