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The Agile Logistics Giant You've Never Heard Of
A $85M freight forwarder with 255 employees and a digital-first mindset
In the shadow of global logistics giants, AXIMA is quietly building an empire. With 255 employees and $85.6M in revenue, this Australian freight forwarder isn't just moving boxes—they're engineering agility into the supply chains of businesses across Asia-Pacific.
"They're not competing on scale—they're competing on speed. In logistics, agility is the new scale."
The Digital-First Customer
AXIMA's traffic profile reveals a telling story: 47% direct traffic and 41% organic search. This isn't a company relying on cold outreach or paid ads. Their customers—likely mid-market exporters and importers—are actively seeking them out. The fact that 'axima' searches (2,240 monthly) dwarf 'axima logistics' (80) suggests strong brand recognition within their niche. They're not casting a wide net; they're deepening relationships with a focused customer base that knows exactly what they need.
The Tech Stack Bet
While traditional freight forwarders cling to legacy systems, AXIMA's tech stack tells a modern story. jQuery, Tailwind CSS, Bootstrap—these aren't just buzzwords. They signal a company investing in web infrastructure that can scale. The presence of Google Analytics and GTM shows data-driven decision making. But here's the provocative part: for a logistics company managing complex supply chains, their digital presence is surprisingly lean. This suggests a focus on operational tech over flashy marketing—and that's exactly what enterprise clients want.
The real insight lies in their keyword strategy. Ranking for 'cargowise' (7,770 monthly searches) positions AXIMA as a technical partner, not just a service provider. They're speaking the language of supply chain professionals who live in logistics software ecosystems. This is a company that understands their buyers' technical needs.
- Strong brand equity: 2,240 monthly searches for their exact name
- Niche expertise: Dominating specific logistics software keywords
- Digital maturity: 47% direct traffic indicates strong retention
- Regional focus: Top traffic sources suggest Asia-Pacific dominance
The Silent Scaler
AXIMA proves that in B2B logistics, being the smartest player in the room beats being the biggest. With $85M in revenue and a lean, digitally-savvy operation, they're positioned to capture market share from slower-moving incumbents who can't adapt to modern supply chain demands.
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Open Graph Image

https://axima.com.au/wp-content/uploads/2023/06/Sea-freight-home.jpg
Meta Tags
AXIMA | AGILITY. ABILITY. AXIMA
AXIMA is your partner for freight forwarding, logistics & supply chain management needs - we strive to enable your business to thrive.
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About axima.com.au
AXIMA is your partner for freight forwarding, logistics & supply chain management needs - we strive to enable your business to thrive.
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Technology Stack
axima.com.au uses 14 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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Google Tag Manager, Google Analytics
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Lazy Loading, Priority Hints
Traffic & Audience
axima.com.au receives approximately 5.4K monthly visitors and ranks #3,694,965 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
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