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Ayuda: The $32M Nonprofit Powerhouse
How a DC-based immigration legal aid organization scales impact without venture capital
In a landscape dominated by VC-backed legal tech, Ayuda operates differently: a $32.2M revenue nonprofit serving 10,000+ immigrants annually with a 209-person team. While startups chase growth metrics, Ayuda scales human impact.
""Immigration law is a human right, not a service for the privileged. Ayuda built the infrastructure to make that real.""
The Underserved Market
Ayuda targets the intersection of legal aid and social services—a market traditional law firms ignore. Their 33% organic search traffic reveals a critical insight: immigrants and advocates are actively searching for help, and Ayuda owns the discovery funnel. The search volume for 'immigration charities dc' (170/month) and 'ayuda' (13,460/month) shows strong brand recognition and intent.
Growth Without Venture Capital
Unlike legal tech startups burning cash for market share, Ayuda's $32.2M revenue is likely grant-funded and fee-for-service. The 54% direct traffic indicates a loyal user base—likely repeat clients and referrals. This is sustainable growth: every dollar spent on acquisition is unnecessary when your mission creates organic demand.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Google Analytics power a functional website, not a flashy one. This isn't a startup spending $500K on a React rebuild; it's a nonprofit investing in people, not pixels. The 17 technologies detected suggest a modern but lean digital foundation.
- Strong brand equity: 13,460 monthly searches for 'ayuda' alone
- Niche dominance: Controls keywords like 'immigration charities dc' and 'undocumented immigrant charities sanctuary'
- Operational efficiency: 209 employees generate $32.2M revenue (~$154K per employee)
- Community trust: 88.9% traffic from undefined (likely US, showing domestic focus)
The Unsexy Unicorn
Ayuda proves impact scales without venture capital. For founders and investors, this is a blueprint for mission-driven revenue.
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About ayuda.com
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Technology Stack
ayuda.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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Google Analytics
Traffic & Audience
ayuda.com receives approximately 11.0K monthly visitors and ranks #2,215,709 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:44 on the site.
The majority of ayuda.com's traffic comes from undefined, .
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This page provides publicly available information about ayuda.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ayuda.com directly at https://ayuda.com.