azazie.com
Get leads like Azazie — and thousands more
Build targeted lists by tech stack, traffic, and more
Azazie: The Data-Driven Wedding Disruptor
How a direct-to-consumer brand captured 5.5M monthly visits without traditional retail
In a $70B global wedding industry dominated by brick-and-mortar bridal salons, Azazie built a $66M empire by treating dresses as data products. They don't just sell wedding attire; they engineer desire through customization, democratizing luxury for the modern bride.
"Azazie doesn't just sell dresses—it sells the feeling of being a bride, engineered through 213,840 backlinks and a 52% direct traffic moat."
The Silent Acquisition Engine
With 52% direct traffic and 41% organic search, Azazie has built a brand that customers seek out by name. The search volume for 'azazie' (99,940 monthly) rivals 'wedding dresses' (51,060)—a rare feat where the brand eclipses the category. This isn't accidental; it's the result of 264 employees optimizing every touchpoint from Pinterest to checkout.
The Customization Flywheel
Birdy Grey (34,290 monthly searches) is their closest competitor in keyword overlap, but Azazie's true moat is customization at scale. Starting at £49, they offer made-to-order dresses that would cost 5x in traditional bridal retail. This isn't just price disruption—it's a fundamental rethinking of inventory risk, turning what's typically a 6-month lead time into a data-driven, on-demand production model.
Their tech stack reveals their DNA: Tailwind CSS and Vite for rapid iteration, Swiper for mobile-first experience, and Google Analytics embedded in every decision. They're not a fashion company using tech; they're a tech company that happens to sell wedding dresses. The 3.8/5 Trustpilot rating from 830 reviews suggests they're still perfecting the experience, but the 5.5M monthly visits prove the model works.
- Brand-as-category dominance: Searches for 'azazie' exceed 'bridesmaid dresses' by 3.7x
- Direct traffic moat: 52% of visitors type Azazie directly—indicating powerful brand recall
- Customization at scale: Made-to-order model reduces inventory risk while increasing margins
- The Birdy Grey threat: Competitor's 34K monthly search volume shows the market is fragmenting
The Wedding Industry's Quiet Tech Giant
Azazie proves that in commoditized markets, the best product is a better business model. They're not just selling dresses—they're selling a vision of the perfect wedding, one data point at a time.
What tech stack does Azazie use?
How much traffic does Azazie get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Azazie's audience located?
Who competes with Azazie?
Device Distribution
What keywords does Azazie rank for?
5 keywordsHow is Azazie's SEO?
Open Graph Image
https://cdn-1.azazie.com/upimg/userfiles/images/f7/47/cdaf33e28a5e4a7305bf3c261153f747.jpg
Meta Tags
Bridesmaid Dresses & Wedding Dresses Starting at £49 | Azazie UK
Shop wedding gowns & bridesmaid dresses of quality craftsmanship from £49. Explore trendy styles and customization options for a perfect fit today!
H1 Tags
Schema Types
What is Azazie's revenue?
Who works at Azazie?
Loading leads...
What do customers think of Azazie?
AZAZIE
Categories
Activity & Engagement
Contact Information
Reviews (20)
Nice dress and website is easy to use
Nice dress and website is easy to use
I loved all the dresses I tried on
I loved all the dresses I tried on. And the shipping and returning is so quick and easy!
Returns
I ordered a wedding dress - absolutely beautiful and amazing quality. Ordered a size 10 which was slightly too big so returned, plan to reorder in an 8 or customise. Only problem was I returned the dress I didn’t follow the instructions.. I didn’t put the return label in the package and because of the cost I decided to use a Royal Mail tracking label instead of the provided label. I realised my error and that the warehouse wouldn’t be able to process the package.. I contacted azazie customer service and Holly managed to sort it for me. I got a full refund within a few days. The customer service was amazing and Holly was incredibly nice about it. I’ve ordered my bridesmaid and flower girl dresses from here and the quality has been excellent. I highly rate azazie 5/5
TRY ON IS AMAZING
The Website was so quick and easy to use. Azazie occasionally has amazing deals and sales where you can try on 4 dresses at a time for $20! It is such a deal. I tried on so many dresses to get the right fit for an upcoming wedding that is happening very soon. I was lucky enough to find a beautiful dress that I really love through the try on program and bought and kept it. it is beautiful. I’m so excited for the wedding. And I’m so grateful Azazie is so amazing and easy to use truly.
Beautiful Wedding Dress Doesn't Have to be Expensive!
I have tried so many different dresses at bridal stores and have an idea on what style I liked, but all just cost too much. Saw Azazie upon browsing and saw a similar styled dress to the one I love from the boutique, and then I saw that they were having a pop-up store event. I went, tried on some dress (my fave one wasn't available) and bought one from their app. I bought standard size 8 so that I have the option to return it if anything was wrong, but looks like I'm keeping it! It only needs a simple hem work. The material feels very nice and comfortable and it hugs my body nicely. Pleasantly happy with the build-in bra, too, as it makes the dress feels more secure. I'm definitely going to recommend Azazie to my girls! On another note, I don't know how but all the packaging, including the garment bag, matches my wedding colour theme! My favourite colour I guess that's a sign, this is meant to be.
Frequently Asked Questions about Azazie
What is Azazie's Revenue?
What does Azazie do?
How fast is Azazie growing?
How do people interact with Azazie?
How do people find Azazie?
Who uses Azazie?
What technologies does Azazie use?
Who are Azazie's competitors?
What do customers think of Azazie?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Azazie?
Contact Information
Export azazie.com Data
Download the complete tech stack, analytics, leads, and company data for azazie.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About azazie.com
Shop wedding gowns & bridesmaid dresses of quality craftsmanship from £49. Explore trendy styles and customization options for a perfect fit today!
Company Overview
Contact azazie.com
Phone Numbers
Technology Stack
azazie.com uses 23 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Sentry, and more.
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
azazie.com receives approximately 5.5M monthly visitors and ranks #7,767 globally. The website has a bounce rate of 42% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 4:39 on the site.
The majority of azazie.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is azazie.com?
What technologies does azazie.com use?
How popular is azazie.com?
Related Searches
This page provides publicly available information about azazie.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit azazie.com directly at https://azazie.com.