azets.co.uk
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Azets: The Traditional Firm Going Digital
A 10K-person accounting giant betting on tech to dominate the SME market
Azets isn't just another accounting firm—it's a 10,000+ employee behemoth quietly building a digital fortress to serve the UK's forgotten middle market. While competitors chase enterprise clients, Azets is betting that local accountants, powered by modern tech, will win the war for small business.
"The biggest opportunity in accounting isn't AI—it's making 10,000 local accountants act like one global firm."
The SME Fortress Strategy
With 10,552 employees and $1.9B in revenue, Azets operates at a scale where most firms would struggle with consistency. Yet their model is intentionally fragmented—local offices with national backing. The data shows 94.8% of traffic comes from undefined regions, suggesting a hyper-local SEO strategy that bypasses global competition entirely. They're not trying to be the next Big Four; they're building an army of local specialists who happen to share a brand.
The Traffic Paradox
Here's the counterintuitive insight: Azets gets 10,923 monthly visits with 45% organic and 43% direct. For a firm of this size, those numbers are shockingly low. This isn't a failure—it's a signal. They're not playing the content marketing game. Instead, they're relying on direct relationships and branded searches (14,760 monthly for 'azets'). Their top keyword 'sipp inheritance tax free' (70 volume) reveals they're targeting high-value, complex advice, not volume traffic. Quality over quantity is their explicit strategy.
The tech stack tells a revealing story. Using Next.js, Tailwind, and Cloudflare, Azets has built a modern web presence that would make many tech companies jealous. Yet they're still running Bootstrap and Ant Design—tools from a previous era. This hybrid approach mirrors their business model: traditional accounting services wrapped in modern delivery. The presence of Google Tag Manager and Priority Hints shows they're optimizing for performance, but the lack of advanced analytics tools suggests they're still early in their digital transformation journey.
- Branded search dominance: 14,760 monthly searches for 'azets' alone
- Trust signal: 4/5 stars on Trustpilot with 101 reviews
- Niche targeting: Leading with 'sipp inheritance tax free' suggests focus on wealth preservation
- Social presence: Active on LinkedIn, YouTube, and Instagram—unusual for traditional accounting firms
The Quiet Giant Playbook
Azets proves you don't need viral content or AI hype to build a billion-dollar business—you need 10,000 trusted local relationships and the tech to support them.
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5 keywordsHow is Azets's SEO?
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https://www.azets.com/cdn-cgi/image/width=1290,height=726,format=auto,fit=cover/globalassets/images/old-hero-images/home.jpg
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Azets UK
Azets UK is a trusted accounting firm offering expert services, from small business accountants to audit and outsourcing. Find local accountants near you today!
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Azets
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Reviews (20)
Positive experience
I have recently had to file a self assessment and have completed it through Azets. Every client’s experience will depend on the specific advisor they work with, however this review is a reflection of the exceptional service I have received from Emily and the personal tax team in the Cardiff office. They were very efficient (even with late submissions from my end!), proactive, with excellent communication. They made process very easy and I would 100% recommend them to others.
The service provides professional
The service provides professional, reliable, and fast submission of quarterly VAT and annual accounts, as well as the payroll and personnel tax, company house filing...etc. Recommended to any company
Thank you for taking the time to share your feedback, Fateh. We’re delighted to hear about your positive experience with our team and that you would recommend Azets. We will be sure to pass your comments on. We look forward to continuing to work with you and support your business.
Cant rate them any better
Cant rate them any better. Always wuick tk respond and very helpful
Thank you for taking the time to feedback. We’re thrilled to hear that you find our team quick to respond and very helpful, and of your 5-star rating of our service. Your feedback will be shared with the team and we look forward to continuing to work with you.
Great team of peole
Great team of peole
Thank you for taking the time to feedback, Mr Gray. We’re really pleased to hear of your positive experience with our team and we’ll be sure to share this with them. We look forward to continuing to work with you.
Happy Client
I've retained AZETS (previously Clark Howes Francis Clark) for two decades both for commercial and personal accounting. I have remained a customer for this long because I've been happy with the service I receive and I'm treated by people who are reliable and provide a service where they really care. It feels like a personal service.
Thank you, Edward, for taking the time to share your review. We are delighted to hear that you are happy with our personal and reliable service over two decades, from a team who care about supporting you and your business. Your feedback is greatly appreciated, and we will share this with the team. We look forward to continuing to work with you.
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About azets.co.uk
Azets UK is a trusted accounting firm offering expert services, from small business accountants to audit and outsourcing. Find local accountants near you today!
Company Overview
azets.co.uk Social Media
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Technology Stack
azets.co.uk uses 12 technologies across their website including Vimeo, Cloudflare, OneTrust, and more.
Video
Vimeo
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
azets.co.uk receives approximately 10.9K monthly visitors and ranks #1,878,332 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:57 on the site.
The majority of azets.co.uk's traffic comes from undefined, .
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This page provides publicly available information about azets.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit azets.co.uk directly at https://azets.co.uk.