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Badoo: The Unsung Giant of Global Dating
With 31M monthly visits, Badoo dominates where others fail. Here's how.
While Tinder and Hinge dominate the startup news cycle, Badoo quietly operates as the world's most prolific dating engine, generating $55M in revenue with just 304 employees. It's not a startup—it's a scale-up that never stopped scaling.
"Badoo proves that in dating, massive scale beats niche perfection every time."
The Silent Giant
With 31.3M monthly visits and 75% direct traffic, Badoo doesn't need SEO or viral marketing. Users come back because it works. The 2.9/5 Trustpilot score (from 14K+ reviews) reveals a love-hate relationship: users complain about premium features, but they keep returning.
Global Dominance
The data shows a fragmented global footprint—no single country dominates beyond ~12% of traffic. This isn't a US-centric app; it's a global infrastructure play. The keyword strategy is brutally effective: 'badoo' alone drives 675K monthly searches, while 'dating app' captures 922K.
Badoo's tech stack reveals its maturity: Tailwind CSS, Next.js, PWA, and HSTS. They're not chasing bleeding-edge frameworks—they're building for reliability. The 22% organic search traffic is modest, but that's intentional. Their moat is network effects, not search rankings.
- 75% direct traffic proves brand loyalty (or addiction)
- 304 employees generating $55M revenue = $180K revenue per employee
- Global rank #1,226 puts them in the top 0.001% of websites
- 1M+ backlinks from a domain that rarely publishes content
Badoo is the anti-startup
It doesn't need to raise another round or go viral. It just needs to keep working. And it does.
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5 keywordsHow is Badoo's SEO?
Open Graph Image

https://badoo.com/badoo-homepage/badoo-share.png
Meta Tags
Best Free Online Dating Site & App - Friends, Chat, Flirt | Badoo
Join Badoo’s community - the best free online dating app. Chat before you match, meet & date people in your area or make new friends from all over the world.
H1 Tags
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Badoo
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Reviews (20)
Sometimes good sometimes bad
Sometimes good sometimes bad. Just need to reduce the fake bots
Very good for relationships
I t was excited For visiting.
Vero very good!!
Vero very good!!
I found love on the app
I won’t lie — I tried for almost a year. There were moments I wanted to give up. But I stayed patient, stayed hopeful, and kept believing. On the 4th of November, I got married. We’ve been together for three years now, and today I can truly say that love still exists. Sometimes it doesn’t come when you expect it. Sometimes it tests your patience. But when it comes, it’s worth the wait.
It's becoming better.
I thinks the algorithm is advancing and there are more views and likes in the free version! Dear Badoo team, Thank you! Specially in the middle east! It was okay in europe but now, I feel like things are different in this region!!! And they improved it to make it work!
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About badoo.com
Join Badoo’s community - the best free online dating app. Chat before you match, meet & date people in your area or make new friends from all over the world.
Company Overview
badoo.com Social Media
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Phone Numbers
Technology Stack
badoo.com uses 9 technologies across their website including HSTS, Sentry, Google Tag Manager, and more.
Security
HSTS
Error Tracking
Sentry
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
CSS Frameworks
Tailwind CSS
Traffic & Audience
badoo.com receives approximately 31.3M monthly visitors and ranks #1,226 globally. The website has a bounce rate of 24% with visitors viewing an average of 9.6 pages per visit. Users spend an average of 8:10 on the site.
The majority of badoo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about badoo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit badoo.com directly at https://badoo.com.