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hinge.co

12 technologies
VerifiedGrowingVisit1.8M/mo$63M34012 Tech25 Leads
Deep Dive

Hinge: The Dating App Designed to Be Deleted

How a Nobel Prize-winning algorithm is disrupting the $6B dating industry by focusing on real dates, not endless swiping.

Most dating apps are designed to keep you on the platform. Hinge is built to get you off it. With a bold mission to be 'deleted,' Hinge challenges the entire attention economy of modern dating, proving that the best user experience is finding love and leaving the app behind.

1.8M
monthly visits
$62.6M
annual revenue
56%
organic search
340
employees

"The dating app designed to be deleted isn't a marketing gimmick—it's a fundamental business model shift from engagement to outcomes."

The Anti-Engagement Model

Traditional dating apps monetize through subscriptions and microtransactions that incentivize keeping users single and swiping. Hinge flips this script by charging upfront for quality matches. Their Nobel-Prize-winning algorithm prioritizes compatibility over endless choice, creating a paradox: the more successful Hinge is, the faster its users leave. This creates a powerful brand evangelism loop where 'deleted' users become Hinge's most credible marketing channel.

Growth & Market Position

Despite being a smaller player compared to Tinder or Bumble, Hinge captures significant value through premium positioning. With 56% of traffic coming organically, the brand has achieved strong SEO moats around dating keywords. Their global rank of #37,779 puts them in the top tier of dating platforms, competing directly with industry giants while maintaining a focused, quality-over-quantity approach that resonates with millennials and Gen Z users tired of swipe fatigue.

The numbers tell a compelling story of sustainable growth. With $20.6M in funding and $62.6M in revenue, Hinge demonstrates strong unit economics. The 120,485 backlinks indicate significant organic authority, while the 1.8M monthly visits show substantial market penetration. However, the 1.2/5 Trustpilot rating from 987 reviews reveals a critical tension: while Hinge's algorithm promises quality matches, user experience remains polarizing—a common challenge in the dating space where emotional outcomes are inherently subjective.

  • Nobel-Prize-winning algorithm: Uses Nobel Prize-winning research from the Gale-Shapley algorithm for optimal matching
  • Premium positioning: $62.6M revenue on $20.6M funding shows strong unit economics
  • Brand as marketing: 'Deleted' status creates authentic user evangelism
  • Tech stack: Built on modern PWA architecture with Next.js, Tailwind, and comprehensive analytics
Doesn't rely on endless swiping mechanics
Charges upfront for quality matches
Avoids gamification that traps users
Focuses on real-world dates, not digital interactions
Doesn't prioritize time-on-app metrics
Builds brand equity through user success stories
No aggressive in-app purchase nudges
Uses algorithmic matching over visual-first browsing

The Future of Dating is Intentional

Hinge proves that in a crowded market, the most counter-intuitive strategy—designing for departure—creates the most loyal and valuable user base. For founders building consumer apps, the lesson is clear: sustainable growth comes from solving problems, not creating dependencies.

What tech stack does Hinge use?

14 detected
Security1
Error Tracking1
Cloud & Hosting1
Privacy & Consent1
Forms1
Analytics & Marketing1
Performance1
Web Standards1
Build Tools1
Frontend Frameworks1
Tracking & Analytics2
G
Google Analytics
S
Sentry

How much traffic does Hinge get?

Traffic & Engagement

2.2M
Monthly Visits
-8.3%
1.8
Pages/Visit
4:03
Avg. Duration
74%
Bounce Rate
Monthly Traffic Trend+19%
1.9M
Oct 2025
Oct
2.4M
Nov 2025
Nov
2.2M
Dec 2025
Dec

Rankings

#24,611
Global Rank
#10,235
United States Rank
Online Services
Category

Backlinks & Authority

120.5K
Backlinks
9.1K
Ref. Domains
57
Authority Score
Low
Penalty Risk
Backlinks Trend+8%
111.4K
Jul 2025
Jul
113.6K
Aug 2025
Aug
111.2K
Sep 2025
Sep
112.5K
Oct 2025
Oct
119.7K
Nov 2025
Nov
120.5K
Dec 2025
Dec

Search Traffic

Organic
808.9K

Top Organic Keywords

#1hinge
201,000 vol46.3%
#1hinge dating app
60,500 vol13.9%
#1hinhge
40,500 vol9.3%
#1hinge app
22,200 vol5.1%
#1hinge dating
22,200 vol5.1%

Where is Hinge's audience located?

🇺🇸United States48.6%
🇫🇷France8.1%
🇬🇧United Kingdom6.8%
🇩🇪Germany6.0%
🇮🇳India5.8%

Who competes with Hinge?

Device Distribution

Desktop16.2%
Mobile83.8%

What keywords does Hinge rank for?

5 keywords
1hinge388.7K vol$1.49
2hinge login20.5K vol$2.96
3hinge dating18.2K vol$2.59
4hinge online6.6K vol$1.88
5hinge web9.8K vol$1.64

How is Hinge's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.sanity.io/images/l7pj44pm/production/5f4e26a82da303138584cff340f3eff9e123cd56-1280x720.jpg

Meta Tags

title61 chars

Download Hinge, the dating app designed to be deleted | Hinge

description232 chars

Hinge is built on the belief that anyone looking for love should be able to find it. It’s also built on an acclaimed Nobel-Prize-winning algorithm, so we can succeed in getting you out on promising dates, not keeping you on the app.

og:title

Download Hinge, the dating app designed to be deleted

languageEN-US

H1 Tags

h1The dating appdesigned to be deleted
h1Let's work together

Schema Types

Organization

What is Hinge's revenue?

$63M
Annual Revenue
340
8%
Employees
$184K
Revenue/Employee
$21M
Total Funding
#6,713
Growjo Rank
Tech Services
New York, United States
Headquarters

Who works at Hinge?

Loading leads...

What do customers think of Hinge?

Hinge

Hinge

1.2
987 reviews

Categories

Software Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
5th Avenue 137
New York, US

Reviews (20)

Filter by rating:
Emily Warne
12/27/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 7/1/2025
Met the love of my life on hinge

Met the love of my life on hinge. Coming up to a year and a half and going strong!!!

Jason O.
1/19/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/6/2025
Hinge review

I’ve tried a ton of dating apps over the years, but my goal has never really been a long-term relationship — I’m more interested in quick, no-strings-attached hookups. With that in mind, Hinge really isn’t the best fit for me. Don’t get me wrong — the app itself is solid. It looks good, it works smoothly, and there are plenty of real people on there. The problem is more about the purpose. Most of the women I’ve matched with on Hinge are looking for something serious, or at least long-term dating. So even when conversations start off fun, they usually drift toward commitment talk pretty fast. If you’re trying to avoid that, it can be frustating. On the flip side, I’ve found Yamvoo to be one of the best sites out there for casual hookups. The women on there tend to be a lot more open about what they’re looking for, which makes things simpler for everyone. My biggest piece of advice: be honest in your profile about what you want. When you’re upfront, you’re way more likely to connect with people who are on the same page Compared to that, traditional dating apps like Hinge can work — but you’ve got to understand that most women there are looking for real relationships, not something casual. So if your goals are like mine, it may not be the most efficient place to spend your time. Bottom line: Hinge is great for dating, not so much for hookups. If you’re after something quicker and more casual, sites like Yamvoo have worked a lot better for me.

BlizMare
1/11/2026
🇺🇸 United States6 reviewsOrganicUnverified
Experience date: 1/9/2026
Better + Non-Premium Visability!

This app, though owned by Match Group, is easily the best out there for non-premium users. You will have full control of your LIKE from start to finish. They do not hinder your Match process, but you only get to interact with one LIKE at a time. The prompt fields have a smaller character quota than a lot of the bigger names like eHarmOnly and OkStupid, but those apps are completely paywalled for non-premium users. You will not be able to see or chat with your LIKES on most other apps. I think tiny boxes are a fair trade off, don't you think so? The support with this app needs improvement, as it's another Match Group app after all. Where's Tim Taylor when you need him, huh? I bet he could build a nice big fence around this company that even they couldn't stick their nose over... Better yet, where's Trump? Hey stupid, this is where that wall is needed! I'm still using this app after 3 years, with very few issues. Although, I had to remove a star, because it's a Match Group app, and they don't return my emails. Beavis: Heh-heh, mm-heh-heh... hey, Butt-head, did you hear that? He said, like... tiny boxes. Heh-heh-heh. Yeah! Boxes are cool, but these are, like, tiny. Heh-m-heh... tiny boxes. Heh-heh. Shut up, Beavis! P.S. From my heart... We all feel the 'invisible energy bubble' created by public affection. A single warm hug creates a field of positive energy. When other people within that field share their own affection, the bubbles overlap, and the positive energy begins to bounce off everything and everyone—even those not directly participating. I dream of a world where we intentionally generate these bubbles everywhere—in supermarkets, on the streets, everywhere. Imagine the chain reaction if we all just offered a moment of genuine warmth. This type of global warming is tolerable isn't it? I'm looking for people who want to intentionally create overlapping energy bubbles with me. Let's make the world a warmer place, one genuine connection and hug at a time.

Javad Amini
1/8/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/3/2026
Too many bots and fakes

At first glance, the app seems popular and crowded. But it turns out that more than half of the women's profiles are inactive, bots, or fake. Don't download it. It's a waste of time.

Samuel Ridge
1/13/2026
🇬🇧 United Kingdom7 reviewsOrganicUnverified
Experience date: 1/13/2026
Banned for absolutely no reason…

Banned for absolutely no reason whatsoever, I was taking a few days break from it and the ban came in, I made very respectful interactions with everybody I matched, but reading these reviews I don’t think I’m even gonna bother appealing it, a bit of a scam of a platform.

Frequently Asked Questions about Hinge

What is Hinge's Revenue?
Hinge generates approximately $63M in annual revenue. With 340 employees, that's $184,150 per employee. The company has raised $21M in total funding.
What does Hinge do?
Hinge is built on the belief that anyone looking for love should be able to find it. It’s also built on an acclaimed Nobel-Prize-winning algorithm, so we can succeed in getting you out on promising dates, not keeping you on the app.
How fast is Hinge growing?
Hinge has declined by 8.3% in the last 6 months according to traffic data. employee count has changed by 8% year over year.
How do people interact with Hinge?
When visiting Hinge, visitors view an average of 1.8 pages per visit, and spend around 4:03 on the site, and the bounce rate is 74.2%.
How do people find Hinge?
1.4M people (64%) visit Hinge directly. 808.9K (36%) find them through organic search.
Who uses Hinge?
Hinge's top market is United States with 1.1M visitors (48.6%). France is 2nd with 180.6K (8.1%). United Kingdom is 3rd with 150.1K (6.8%).
What technologies does Hinge use?
Hinge uses 12 technologies across their website including Security, Error Tracking, Cloud & Hosting. Key technologies include HSTS, Sentry, Vercel.
Who are Hinge's competitors?
Hinge's main competitors include Bumble, Tinder, eHarmony, Coffee Meets Bagel, Zoosk. These companies operate in similar markets and compete for the same customer base.
What do customers think of Hinge?
Hinge has a Trustpilot score of 1.2 out of 5 (1 stars) based on 987 customer reviews.

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How to contact Hinge?

Social Profiles

What are Hinge's key pages?

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About hinge.co

Hinge is built on the belief that anyone looking for love should be able to find it. It’s also built on an acclaimed Nobel-Prize-winning algorithm, so we can succeed in getting you out on promising dates, not keeping you on the app.

Company Overview

hinge.co
Website
community_and_society
Industry
#37,779
Global Rank
1.8M
Monthly Visitors
12
Technologies
25+
Employees

hinge.co Key Pages

hinge.co Social Media

Contact hinge.co

Technology Stack

hinge.co uses 12 technologies across their website including HSTS, Sentry, Vercel, and more.

Security

HSTS

Error Tracking

Sentry

Cloud & Hosting

Vercel

Privacy & Consent

OneTrust

Forms

Typeform

Analytics & Marketing

Google Analytics

Traffic & Audience

1.8M
Monthly Visits
53%
Bounce Rate
1.9
Pages/Visit
0:58
Avg. Duration

hinge.co receives approximately 1.8M monthly visitors and ranks #37,779 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:58 on the site.

The majority of hinge.co's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is hinge.co?
Hinge is built on the belief that anyone looking for love should be able to find it. It’s also built on an acclaimed Nobel-Prize-winning algorithm, so we can succeed in getting you out on promising dates, not keeping you on the app.
What technologies does hinge.co use?
hinge.co uses 12 technologies including HSTS, Sentry, and 6 more. View the full tech stack analysis above.
How do I contact hinge.co?
You can contact hinge.co through their contact page.
What are hinge.co's social media accounts?
hinge.co is active on twitter, instagram. You can find links to all their social media profiles in the social section above.
Is hinge.co hiring?
Check hinge.co's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is hinge.co?
hinge.co receives approximately 1.8M monthly visitors and ranks #37,779 globally. Traffic is growing by 13.8% month-over-month.

Related Searches

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This page provides publicly available information about hinge.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hinge.co directly at https://hinge.co.