zoosk.com
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Zoosk: The 76-Person Powerhouse in Online Dating
How a lean team built a 2.7M monthly visit dating giant
In an industry dominated by billion-dollar valuations and armies of engineers, Zoosk operates with just 76 employees while pulling in 2.7 million monthly visits. This isn't just a dating site—it's a masterclass in efficiency and brand legacy.
"Zoosk proves that in online dating, brand recognition is more valuable than algorithmic complexity."
The Brand Moat
With 75% direct traffic and 27,430 monthly searches for 'zoosk' alone, the company has built an unshakeable brand foundation. Users aren't discovering Zoosk—they're seeking it out by name. This is the kind of brand equity that startups spend millions trying to achieve.
The Efficiency Paradox
While competitors burn through venture capital scaling teams, Zoosk runs lean with $61.6M in funding and $11M in revenue. Their 76-person team generates approximately $145K per employee—remarkable efficiency for a consumer internet company. Cloudflare as their only visible tech stack suggests they've perfected the art of doing more with less.
The 1.8/5 Trustpilot rating reveals the dark side of this efficiency. With 2,377 reviews, the low score suggests aggressive monetization and user experience trade-offs. For founders, this is a critical lesson: scale and efficiency often come at the cost of user satisfaction.
- 75% direct traffic demonstrates exceptional brand recall
- Top 12K global rank with minimal marketing spend
- High-value keywords like 'online dating' (198K volume) drive organic growth
- Lean operations with 76 employees vs. 2.7M monthly visits
Zoosk is the unicorn that never became a unicorn
A profitable, efficient dating brand proving that in mature markets, execution beats innovation
What tech stack does Zoosk use?
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Traffic & Engagement
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5 keywordsHow is Zoosk's SEO?
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zoosk.com
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Zoosk
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Reviews (20)
Made it easy to subscribe and also to…
Made it easy to subscribe and also to cancel.
Found My Special Someone on Zoosk
I had a wonderful experience with Zoosk! What made it truly great was that I met someone very special to me on the site — someone with whom I really connected. Thanks to Zoosk, we’re now happily together! Zoosk does a great job of making it easy to meet real people who are looking for genuine connections. The app is simple to use, and the matching system really helped me find someone compatible. I’m very thankful to Zoosk for helping me find my person! 💙
The quality of men.
The quality of men.
I always get the ugliest and oldest…
I always get the ugliest and oldest women's photos set to me, these women look like my mother or older, no good choices and I can't change the settings to adjust the ages. This site is a waste of my time and energy, I am glad I never wasted my money here. And another thing, this is my second attempt, the first time a scammer hacked my account an got me blocked from the sight, failed security here...
Fake profiles
Fake profiles. ...try to message people that like me and they don't exist
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About zoosk.com
Company Overview
Technology Stack
zoosk.com uses 1 technologies across their website including Cloudflare.
Cloud & Hosting
Cloudflare
Traffic & Audience
zoosk.com receives approximately 2.7M monthly visitors and ranks #12,083 globally. The website has a bounce rate of 34% with visitors viewing an average of 12.7 pages per visit. Users spend an average of 2:55 on the site.
The majority of zoosk.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about zoosk.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zoosk.com directly at https://zoosk.com.