While Silicon Valley obsesses over 'disrupting' wellness, Baidyanath has been quietly dominating it for over a century. With $165M in revenue and a physical presence at 100,000+ retail outlets, their digital storefront isn't a pivot—it's a calculated expansion of an empire.

"Baidyanath doesn't need to 'find product-market fit'—they invented the market."

The website's 347 employees support a digital operation that's growing, but still represents a fraction of their total business. The key insight: Baidyanath isn't trying to be a D2C startup. They're using digital to capture high-intent customers who would otherwise buy from third-party retailers, effectively cutting out the middleman on their own branded searches.

• Product-market fit predates the internet: 700+ formulations ready to sell
• Brand trust is their customer acquisition cost: 70% organic traffic
• Physical-first strategy: 100K+ retail outlets as brand awareness engine
• Digital as margin expansion, not business model