bakerhicks.com
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BakerHicks: Engineering a Digital Front Door
A $454M engineering giant quietly modernizing its client-facing stack with modern web tech
BakerHicks isn't selling software—they're delivering critical infrastructure projects worth $454M. But their digital presence reveals a company quietly building a modern, high-performance web platform to match their engineering prowess.
"In heavy industry, your website is either a liability or a competitive moat—there's no middle ground."
The Organic Engine
With 59% organic search traffic and branded keywords like 'bakerhicks degree apprenticeships' driving 140 monthly searches, they're capturing high-intent talent and clients. This isn't accidental SEO—it's strategic positioning around their core values and recruitment funnel.
Modern Stack, Legacy Mindset?
Their tech stack tells a story: Tailwind CSS, Alpine.js, and PWA capabilities suggest a team pushing for modern web performance. Yet the 15K monthly visit volume feels conservative for a firm of this scale—suggesting either a highly targeted B2B moat or untapped digital growth potential.
The leadership team—spanning from Head of Environment Sarah Murdoch to Head of Legal Elizabeth King—signals a mature organization. But the real signal is in their traffic distribution: nearly 80% from undefined regions suggests either privacy-focused analytics or a fragmented international footprint that's not being consolidated.
- Branded search dominance: 1,330+ monthly searches for their name alone
- Specialized content strategy: High-voltage and apprenticeship keywords show niche targeting
- Modern front-end: Tailwind + Alpine.js suggests engineering-led web development
- Global reach, unclear targeting: 79% 'undefined' traffic is either a data gap or a red flag
The Infrastructure Play
BakerHicks is building a digital foundation that could scale 10x. The tech is there. The brand is there. The question is whether they'll invest in growth or stay in the B2B shadows.
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Meta Tags
Engineering, Design, Project Delivery | BakerHicks
Delivering creative design, engineering and project delivery solutions together with our clients. Shaping a healthier, sustainable and safer world.
Engineering, Design, Project Delivery
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About bakerhicks.com
Delivering creative design, engineering and project delivery solutions together with our clients. Shaping a healthier, sustainable and safer world.
Company Overview
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Technology Stack
bakerhicks.com uses 9 technologies across their website including Google Tag Manager, Google Analytics, Lazy Loading, Twitter Cards, PWA, and more.
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper
Frontend Frameworks
Alpine.js
Traffic & Audience
bakerhicks.com receives approximately 15.4K monthly visitors and ranks #1,385,682 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:45 on the site.
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