DisplayMode defies every growth playbook. With just 1,300 monthly visits and a global rank of #12,980,181, they generate £6.2M in revenue. This isn't a failure of SEO—it's a masterclass in B2B moats. Their customers don't Google 'pop displays'; they have direct relationships with procurement teams. The 55% organic traffic isn't for 'buy now' keywords—it's for research-heavy terms like 'decompression zone' (600 monthly searches) and 'what research shows pop displays increase impulse purchases?' (30 monthly searches).

DisplayMode dominates the intersection of retail psychology and physical manufacturing. Their top keywords reveal a sophisticated content strategy targeting retail strategists, not consumers. 'The high street fights back' (230 monthly volume) positions them as thought leaders, while 'PETG sheets' (380 monthly volume) captures the material science buyers. They're not selling products; they're selling evidence-based retail solutions. This is how you build a £6M business with 32 employees—by being indispensable to the few who matter.