bakkt.com
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Bakkt: The $932M Institutional Crypto Bet
A $35M revenue company betting on infrastructure, not hype
Bakkt isn't trying to be the next Coinbase—it's trying to be the plumbing for institutional crypto. With $932.5M in funding, this is a company betting that the future of money is digital, but the rails need to be built by traditional finance veterans.
"Bakkt is playing the long game: building infrastructure while crypto winter freezes out the tourists."
The Infrastructure Play
Bakkt's strategy is clear: be the backend for institutions entering digital assets. While retail investors chase meme coins, Bakkt is building custody, trading, and settlement rails that banks and Fortune 500s can actually trust. Their 465 employees aren't coding for degens—they're building compliance-first systems for regulated entities.
The Traffic Paradox
Here's the counterintuitive data: only 54,250 monthly visits, yet they've raised nearly a billion dollars. This tells you everything about their model. They're not chasing retail eyeballs—48% of traffic is direct, suggesting a small but dedicated institutional client base. The top keyword isn't 'crypto trading' but 'mike alfred' (5,670 monthly searches), hinting at executive brand power driving business development.
The $35.2M revenue figure on $932.5M funding looks concerning at first glance—a 26x revenue multiple that would make SaaS investors cringe. But this isn't a SaaS play. Bakkt is building regulated financial infrastructure where customer acquisition cycles are measured in quarters, not days. The 1.8/5 Trustpilot rating with only 15 reviews suggests they're not focused on consumer satisfaction scores—they're focused on clearinghouses and banks.
- CEO Gavin Michael brings banking pedigree (former Citigroup executive) to a crypto-native space
- The tech stack reveals a hybrid approach: WordPress + Contentful for marketing, PWA for mobile, Cloudflare for security
- Top countries are undefined—likely meaning their traffic is geographically dispersed across institutional clients worldwide
The Verdict: Infrastructure Over Hype
Bakkt is either a patient winner or a capital sinkhole—there's no middle ground.
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Bakkt
Building next generation institutional digital-asset infrastructure, reshaping what money is, how it moves & how markets operate.
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Reviews (15)
CREDIBLE A+++++
CREDIBLE A+++++
excellent service and easy to work…
excellent service and easy to work with, deposit and withdraw just like a bank
Please request to everyone don't…
Please request to everyone don't deposit your money in this company They doing scams here I trying to withdraw my money They denied me I lost everything just because of them
If I could give a zero star… that’s…
If I could give a zero star… that’s what they are at. I was on Public Platform & I immediately got message my deposit with Bakkt has been completed. I did not do any transaction nor authorize any transaction with BAKkT brokerage. This is a super shady brokerage. Beware!!!!
Fraud Alert
This company is fraud. They do not release your funds or let you cash out. DO NOT USE THEM UNDER ANY MEANS.
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About bakkt.com
Building next generation institutional digital-asset infrastructure, reshaping what money is, how it moves & how markets operate.
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Technology Stack
bakkt.com uses 12 technologies across their website including PHP, Contentful, WordPress, Cloudflare, and more.
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PHP
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Contentful, WordPress
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Cloudflare
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OneTrust
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HubSpot
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Traffic & Audience
bakkt.com receives approximately 54.3K monthly visitors and ranks #597,072 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:23 on the site.
The majority of bakkt.com's traffic comes from undefined, undefined, .
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