balancedcomp.com
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The Compensation Data Playbook
A 12-person HR startup tackling the $1.4M revenue question in compensation intelligence
In the opaque world of HR compensation, where salary data is often outdated or locked behind enterprise paywalls, BalancedComp is carving out a niche by making specialized data accessible. With just 12 employees generating $1.4M in revenue, they're proving that focused, vertical intelligence can be more valuable than broad, generic platforms.
"In a market obsessed with scale, BalancedComp's $116K revenue per employee suggests a different playbook: depth over breadth."
The Niche Play
Their keyword strategy reveals laser focus. When users search for 'cccu salary data' (760 monthly volume) or 'investment banking compensation' (270 monthly volume), they're not looking for generic HR tools—they need specific, credible data. BalancedComp positions itself at this intersection of precision and demand, where generic platforms like Glassdoor fall short.
Growth Signals
With 45% of traffic coming organically and a global rank hovering around #4.3M, BalancedComp isn't chasing mass-market visibility. Instead, they're building authority in narrow verticals. The absence of backlink data suggests they're likely leveraging direct relationships and industry networks rather than aggressive SEO—a strategy that aligns with their 15% direct traffic share.
The tech stack tells a story of pragmatic efficiency. Using jQuery, Bootstrap, and Tailwind CSS, they've built a functional platform without over-engineering. The presence of PWA (Progressive Web App) support indicates they're thinking about accessibility and user experience, while Google Analytics and Tag Manager show they're measuring what matters. This isn't a startup burning cash on flashy tech—it's a team focused on delivering data, not demos.
- Revenue per employee: ~$116K (efficient for a niche B2B SaaS)
- Traffic concentration: 100% from undefined markets (likely US-focused)
- Keyword depth: Targets high-intent, specific compensation queries
- Team structure: Lean leadership with dedicated marketing and engineering
The Quiet Giant in Compensation Intelligence
BalancedComp proves that in B2B SaaS, $1.4M from 12 focused people can be more valuable than $14M from 120 scattered ones. They're not building a unicorn—they're building a profitable, defensible business in a niche where specificity wins.
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Open Graph Image
https://balancedcomp.com/wp-content/themes/bc/img/og-image.png
Meta Tags
Compensation Design for the Financial Industry
H1 Tags
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About balancedcomp.com
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Technology Stack
balancedcomp.com uses 28 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Traffic & Audience
balancedcomp.com receives approximately 4.4K monthly visitors and ranks #4,344,341 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 3:21 on the site.
The majority of balancedcomp.com's traffic comes from .
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