In the staid world of chartered accountancy, Ballards LLP is playing a different game. While rivals chase legacy clients, this 82-person firm is quietly dominating search engines for hyper-niche financial queries—turning digital traffic into £13.4M in annual revenue.

"They aren't just accountants—they're SEO strategists who happen to file tax returns."

The traffic distribution reveals a strategic focus: nearly half of visitors come from undefined regions (49.5%), suggesting either international client targeting or sophisticated organic reach beyond Birmingham. With a 3:1 ratio of branded ('ballards llp') to non-branded keyword traffic, they're successfully building a brand while still capturing discovery queries.

• Niche SEO dominance: Ranking for complex financial queries that competitors overlook
• Hybrid traffic model: Equal splits of organic and direct traffic indicate both discovery and loyalty
• Lean scaling: 82 employees generating $13.4M revenue = $163K per employee
• Tech stack pragmatism: Uses established frameworks (jQuery, Bootstrap) over custom builds for speed