miaa.nhs.uk
miaa.nhs.uk
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MIAA: The NHS's $78M Accounting Secret
How a back-office operation quietly dominates healthcare revenue cycles.
You've likely never heard of MIAA, but if you've used the UK's NHS, their financial engine kept the lights on. They are the invisible architects of revenue, processing $78.6M annually with the stealth of a state-backed monopoly.
"They don't sell software; they sell the assurance that the NHS gets paid. That's a moat built on trust, not code."
The Invisible Workforce
With 386 employees, MIAA operates like a specialized boutique firm rather than a bloated bureaucracy. Their low public profile (2,043 monthly visits) suggests a B2B model where clients are locked in via contract, not discovery. This isn't a growth-stage startup; it's an entrenched utility.
The Traffic Paradox
Despite global rank #8M+, MIAA commands high-value keywords like 'medical coding course' (2,240 volume) and 'clinical coding' (1,070 volume). This signals an authority play: they don't need traffic because they own the training ground for the industry's workforce. Their organic search dominance is defensive, not aggressive.
The leadership team reveals the company's DNA. With titles like 'Head Clinical Coding Solutions' and 'Director Delivery - Healthcare and Transformation,' MIAA is deeply verticalized. They aren't generalist accountants; they are the surgical instrument for NHS revenue cycles, where clinical coding errors cost millions.
- Niche Dominance: Controls critical clinical coding workflows.
- Stability over Scale: $78M revenue with modest headcount implies high margins.
- Regulatory Moat: Deep integration with NHS standards creates high switching costs.
The Ultimate B2B2C Play
MIAA proves that in regulated industries, the most valuable companies are often the ones you never see.
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About miaa.nhs.uk
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Traffic & Audience
miaa.nhs.uk receives approximately 2.0K monthly visitors and ranks #8,055,639 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:22 on the site.
The majority of miaa.nhs.uk's traffic comes from .
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